Accelerating Digital Value Creation

Ashridge Executive Education

How long?

  • 6 days
  • online

Ashridge Executive Education

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Who should attend

Mid-level managers with at least 5 years of experience, involved or wanting to be involved in their organization’s digital transformation. They will typically be in market/customer facing roles tasked with creating tangible digital customer value propositions.

About the course

For mid-level managers looking to strengthen their digital competence to create and implement a digital value creation framework in their organization.

The Accelerating Digital Value Creation program follows 3 key stages:

Explore: Participants will gain a contextual understanding of the digital world and will start exploring their organization's value proposition

Engage: Participants will review and re-think how they can build better and more value-adding relationships with customers through digital solutions

Execute: Participants will create an action plan to implement digital value solutions, aligned with their organization’s digital transformation strategy

Learning Outcomes for Participants & Organization

At the end of this program participants will be able to:

Understand 2 digital technologies and how they can apply them to their organization

Better understand the basics of digital transformation and what the impact will be on organizations and customers

Engage with rapidly moving digital ecosystems; how to create digital solutions quickly

Return to the workplace ready to implement their organization’s digital value proposition blueprint

Experts

Mike Cooray

Mike has over 25 years of international business and academic experience working in the UK, Australia, South East Asia and Europe. He has extensive experience in developing innovative learning programmes for both public and private sector organisations. Mike's expertise extend to developing inter...

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Accelerating Digital Value Creation at Ashridge Executive Education

From  2950 GBP$3,872

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