April 3, 2025

Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how...

This practical training course shows you how to increase traffic to your website and improve your conversion rate. Plan your website optimisation Search query research (SEO keyword research) Search competitors SEO measurement On-page SEO meta tags and content emphasise Off-page SEO...

You have a content strategy. You’re active on social media. But is your activity achieving cut-through? Your content is only as good as your copy. Are you fully exploiting the synergies between content and social? Digital Copywriting for Social and Content is perfect for professionals seeking to...

This highly interactive course is designed to introduce you to the fundamentals of effective digital copywriting. You will get gain practical insights into how experienced writers approach the copywriting process by profiling audiences in order to develop relevant communications messages. You...

The CIM Digital Marketing in Practice Programme is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing....