March 25, 2025

To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of...

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This principles course will take you through: What is the meaning of SEM, SEO and PPC What is SEM in 2022 Setting Objectives and Goals ...

An advanced course for senior marketers and other professionals seeking the leadership skills to succeed at a strategic level in a corporate environment that is now significantly more challenging. This course will help delegates answer tough questions of themselves as developing leaders and...

LinkedIn is the no.1 social media platform for B2B lead generation. With around 100 million monthly active users the platform has powerful and granular B2B targeting capabilities for paid advertising. This course is designed to teach you best practice on how to run paid LinkedIn advertising...

Marketers have a significant role to play in how businesses respond to the complex challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify as a Carbon Literate citizen. It is the first step to becoming a sustainable marketer. The course...

This half-day course will help you to understand a range of emerging digital technologies and identify which of them could add value to your marketing plan. At the end of the course, you’ll know what these technologies are and will have seen examples of companies using them today from a range of...

This course provides the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns. The course is divided into two key sections: SEO Strategies The factors influencing search engine rankings and an understanding of how search engines...

AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more. In this one-day training course, we will explore current...