March 18, 2025

Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the...

This workshop will show you how a well-structured integrated marketing communications plan ensures your resources are used effectively and efficiently. It will also help you understand how both online and offline channels work together to optimise multi-channel marketing campaign performance. We...

Standing out in today’s crowded digital landscape is harder than ever, and the brands who are winning have one thing in common – they’re creating great content. But what does ‘great’ even mean? This course will show you how to find what that is for you and your audience, create a robust strategy...