February 13, 2025

This course surveys the tools and techniques employed in conducting stress tests. This course is a component of the Risk Management Professional Certificate. Prerequisite knowledge: Basic MS Excel skills Basic probability and statistics Basic knowledge of financial securities and...

Predicting customer demands is an important factor when building new products. The success of a product incorporates learning from all stakeholders and data touchpoints in the ecosystem. For those seeking an analytical approach to enhance the success of their product and measure performance, the...

Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the...

Unleash your personal power to negotiate, influence and persuade Whether you’re dealing with bosses, colleagues, staff members or senior management, the ability to win respect, influence people and cultivate cooperation is absolutely essential to career success. In this persuasive skills...

Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how...

Standing out in today’s crowded digital landscape is harder than ever, and the brands who are winning have one thing in common – they’re creating great content. But what does ‘great’ even mean? This course will show you how to find what that is for you and your audience, create a robust strategy...