December 27, 2023

To create a more customer-centric organization -- and improve sales, market share, and margins -- you need to know what your customers want. In this course, you'll use the statistical method of conjoint analysis to uncover the product attributes most influential to your customers. By simulating...

With emerging technologies and expanding global marketplaces, it is imperative that organizations become highly proficient in driving their change agenda. Whether diversifying, downsizing, merging, reorienting business, or developing new management structures, organizations must be able to...

Have you ever wondered why any organization you are affiliated with — be it academic, nonprofit, governmental, or business — is set up the way that it is? Chances are that decisions about how to structure your organization were made in the distant past, under conditions that no longer exist, in...

In order to execute the most informed business analyses, we need the right tools for making predictions from data. Excel provides powerful predictive analytic tools that let the user forecast trends and make predictions with historical data. In this course, you will conduct financial analyses by...

On the surface, project management seems straightforward. However, at best, only 80% of projects end up being economically successful. The remaining 20% of projects usually cost more than estimated, run late, or fail to satisfy goals or meet objectives. In this course, Linda Nozick, Professor...

Research shows that a high percentage of projects take significantly longer than expected and cost more than anticipated. Moreover, if you ask people for an estimate of how long a task will take them to complete, their estimate will usually be overly optimistic. Sometimes, if you bring in extra...

In this course, you will focus on how to optimize a brand’s strategy approach to the market. By identifying opportunities and threats to a brand using Porter’s Five Forces model, you will analyze how you can strengthen a brand’s position. You will then take this analysis a step further with...

Whether you are a consumer trying to make better purchases or a manager trying to improve your company, it is imperative to investigate beyond the surface of sustainability. In this course, you will examine life cycle thinking and use it to make real improvements in products and services from...

In any scenario, planning ahead saves time and headaches later. This principle remains true in the procurement process. In this course, you will identify the purchasing strategy appropriate for any given purchasing scenario. First, you will explore reactive and proactive buying strategies, and...

Services marketing is often viewed in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that support...

In this course, you will critically examine the sustainability-based interactions among corporate entities, their peers, regulators, the public, and other stakeholders in order to identify opportunities for improving the outcomes of these interactions. To do this, you will examine how corporate...

It can be tempting for organizations to be impressed and awed by the sheer power and capability of advanced artificial intelligence (Al) systems. Indeed, AI has the potential to deliver a great many advantages, but organizations must evaluate and deploy these systems thoughtfully and...

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this course. In this course, you will learn how to be an intelligent consumer of...

In this course you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of...

To evaluate an investment opportunity, savvy investors rely on a company's records of its ownership percentages, equity dilution, and the value of equity issued in each round of financing. These records are kept in a company's capitalization table, or cap table, which is a record of the different...

Writing concise copy is a crucial skill for any professional looking to communicate complex ideas to an internal or external audience. This course provides you with important insights about how to write concisely for various professional applications, including effective issue and topic...