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December 29, 2021

Online courses

School of Hotel Administration
In any industry, even the most innovative product cannot sell itself. Training and education is essential to positively impact sales. This course will give you the tools needed to train your staff on your beer program, so they can educate your customers. This includes educating non-beer drinkers...
Dec 29, 2021
Online course
School of Hotel Administration
Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...
Dec 29, 2021
Online course
School of Hotel Administration
Having a clear picture of the business environment and understanding how your target customers behave is essential to make services marketing work. Knowing your market and assessing consumer demand can help inform and guide your marketing strategies. In this course, you will explore the role...
Dec 29, 2021
Online course
School of Hotel Administration
It cannot be said enough: A marketing strategy lives or dies in communication with the customer. In addition, there is a methodology to it—it is the culmination of all of the marketing research and analysis you've done. What you say, how you say it, how often you say it, the media channels you...
Dec 29, 2021
Online course
School of Hotel Administration
In this course you will learn to focus on the key organizational processes that support the development of a strong service culture and exceptional customer service. In this course you will be provided with a number of tools that enable you to select employees who have a strong service...
Dec 29, 2021
Online course
School of Hotel Administration
Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals. The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a...
Dec 29, 2021
Online course
School of Hotel Administration
Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...
Dec 29, 2021
Online course
School of Hotel Administration
Investing in real estate is a popular way to accumulate wealth, but you don’t have to be rich to get started. That’s because there are many ways to finance real estate investments to raise the equity you need and structure debt beneficially. In this course, you will explore both sides of the...
Dec 29, 2021
Online course
School of Hotel Administration
Federal anti-discrimination legislation covers seven protected classes: race, color, national origin, religion, sex, age, and disability. While some of these protected classes seem fairly clear-cut, others are not quite as straightforward. For example, there are nuances related to sexual...
Dec 29, 2021
Online course
School of Hotel Administration
How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage operation. They...
Dec 29, 2021
Online course
School of Hotel Administration
Learn about the decision frameworks financial professionals use to arrive at the company's optimal capital structure. Obtain a thorough understanding of the strategic considerations involved in raising funds for the purpose of investing in projects. Find out how capital structure decisions at the...
Dec 29, 2021
Online course
School of Hotel Administration
This course takes your knowledge of basic negotiation tactics and shows you how to use them creatively and in more complex situations. You will learn how to negotiate outside the face-to-face, two-party environment. You will find out how to negotiate with a distant party, master multi-party and...
Dec 29, 2021
Online course
School of Hotel Administration
This course will allow you to further explore the integrative approach to negotiation and teach you how to collaborate with your partner to grow your pie and add further value. You will learn how to define yours and your partner’s preferences in a way that would serve each party’s interests. You...
Dec 29, 2021
Online course
School of Hotel Administration
A hotel’s real estate is one of its most valuable assets and it is essential to be able to accurately value this critical investment. To be successful, hotel investors must be able to determine the financial interests of those involved in any project: the owner, the operator, and the lender. In...
Dec 29, 2021
Online course
School of Hotel Administration
The hotel asset manager’s responsibility is to manage lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset...
Dec 29, 2021
Online course
School of Hotel Administration
When investing in proper management of a real estate asset you are investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will...
Dec 29, 2021
Online course
School of Hotel Administration
Your operation’s brand is comparable to having a contract with the customer, and the expectation is that value will be delivered in relative accordance with price and quality of service. But keeping food costs down is no easy task. In fact, it’s one of the most detail-oriented, scientific...
Dec 29, 2021
Online course
School of Hotel Administration
The sheer variety of sources and types of data that can aid in decision making are almost overwhelming. The key to making good use of the data lies in knowing what specifically to pay attention to, understanding the relationships and variables among the data, and making the right...
Dec 29, 2021
Online course
1,380 USD
18 more dates
School of Hotel Administration
One of the most important aspects of a manager's job is to evaluate the feasibility of new initiatives and to make sound investment decisions. This includes conducting a thorough and reliable analysis using the appropriate financial decision-making tools. In this course, participants will learn...
Dec 29, 2021
Online course
School of Hotel Administration
In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...
Dec 29, 2021
Online course
School of Hotel Administration
Among the swirl of activity in food and beverage service, financial management is a function that sometimes loses priority, despite its vital function. Understanding and managing your food and beverage operation’s income statement (profit and loss statement) can lead to better decision making...
Dec 29, 2021
Online course
School of Hotel Administration
Whether you are a coffee house, restaurant, or even a cocktail bar, your beverage program can have a big impact on your profitability, but it comes with a good deal of risk. Understanding everything that is involved in offering wine, beer, spirits, and nonalcoholic beverages, and applying...
Dec 29, 2021
Online course
School of Hotel Administration
When your restaurant is busy, you might think it isn't possible to generate any additional revenue. However, in this course Professor Sheryl Kimes will provide you will a set of tools you can use to optimize your table mix so it better reflects the mix of parties you have coming in through the...
Dec 29, 2021
Online course
School of Hotel Administration
In this course, you will evaluate your brand and define actions you can take to enhance your brand’s performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to...
Dec 29, 2021
Online course
School of Hotel Administration
Throughout this course you will learn to identify the responsibilities of a service champion and the personal characteristics that contribute to effectiveness. You will be presented with the key skills required to assess, guide, and motivate service employees’ performance. You will practice the...
Dec 29, 2021
Online course
School of Hotel Administration
In this course, you will examine the analytical tools asset managers use to perform critical analyses. You will conduct both a competitive analysis and a SWOT analysis on your property. You will explore benchmarking practices and financial analyses to identify deviations from expected...
Dec 29, 2021
Online course
School of Hotel Administration
Real estate investment has a long history, dating back well before the advent of the stock market. But unlike investing in stocks, real estate usually requires the use of leverage: a property is acquired with a percentage of equity, the rest financed with debt. To make that risk pay off,...
Dec 29, 2021
Online course
School of Hotel Administration
In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...
Dec 29, 2021
Online course
School of Hotel Administration
An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...
Dec 29, 2021
Online course
School of Hotel Administration
In today’s world, running a successful hotel is a highly collaborative process involving many roles. This course is structured around the four key stages in the guest experience -- pre-arrival, arrival, occupancy, and departure -- and will explain hotel operations, the systems that hotels rely...
Dec 29, 2021
Online course
School of Hotel Administration
In this course, your United States wine journey will culminate with a wine tasting experience. You will select and compare wines from different areas of the United States, while exploring how the wine market is set up and how to choose the right foods for your wines. Then you will prepare for a...
Dec 29, 2021
Online course
School of Hotel Administration
For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan...
Dec 29, 2021
Online course
School of Hotel Administration
Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...
Dec 29, 2021
Online course
School of Hotel Administration
To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...
Dec 29, 2021
Online course
School of Hotel Administration
Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...
Dec 29, 2021
Online course
School of Hotel Administration
The ability of an organization to analyze its financial position is essential for improving its competitive position in the marketplace. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or...
Dec 29, 2021
Online course
School of Hotel Administration
Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies...
Dec 29, 2021
Online course
1,380 USD
19 more dates
School of Hotel Administration
Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...
Dec 29, 2021
Online course
School of Hotel Administration
You are ready to execute your marketing goals; perhaps you want to increase market share, retain more customers or generally broaden consumer awareness. How do you turn your goals into action and how will you measure success? In this course, you will explore how to turn marketing goals into...
Dec 29, 2021
Online course
School of Hotel Administration
Hotel guests form much of their opinion of a hotel on the design and layout of their guestrooms. To ensure success in a full-service hotel project, developers, designers, and other stakeholders must ensure that floor plans and guestroom designs will meet or exceed the expectations of their target...
Dec 29, 2021
Online course
School of Hotel Administration
This course will focus on negotiation preparation. You will be introduced to tools that will help you clearly define your goals prior to starting your negotiation. You will learn how to conduct research and gather information that will allow you to understand the other party, their preferences,...
Dec 29, 2021
Online course
School of Hotel Administration
To make a business decision, you need relevant information and reliable data. But even with the right data, you still need the skills to properly analyze it—and that can make the difference between a good and bad decision. Cornell Hotel School Professor Chris Anderson guides you through an...
Dec 29, 2021
Online course
1,380 USD
18 more dates
School of Hotel Administration
Your employees are the heart of your food and beverage operation, and your most valuable resource, yet so many operators fail to focus attention on employee satisfaction and engagement. Understanding your role in managing and leading employees can help you to reduce costly turnover, safety...
Dec 29, 2021
Online course
School of Hotel Administration
The goal of an asset manager is to strategically manage the hotel to meet the specific investment objectives of the hotel's owner. To help meet this goal, this course introduces the latest asset management techniques and provides a set of five practical tools tactics that both owners and asset...
Dec 29, 2021
Online course
School of Hotel Administration
All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...
Dec 29, 2021
Online course
School of Hotel Administration
Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing...
Dec 29, 2021
Online course
School of Hotel Administration
Segmenting the customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, managers can target them accordingly by setting prices that will help them win business over their competition. Without proper segmentation,...
Dec 29, 2021
Online course