November 17, 2021

AI & machine learning in financial services course overview Imperial Artificial Intelligence (AI) & Machine Learning in Financial Services programme is a three-day course that explores the role of emerging algorithmic techniques on financial decisions. Drawing on knowledge from Imperial...

Designing operations to maximize value This program educates you on how to create a best-in-class operations strategy that integrates the customer experience, boosts financial performance and strengthens competitive advantage. In a highly interactive and collaborative learning environment,...

The development of realistic and compliant budget proposals for Federal grant applications requires extensive planning and detail. You will develop a budget worksheet and narrative based on common Federal grant requirements. You will walk through the process, including requirements gathering,...

Federal personnel, regardless of their roles, should have a working understanding of Federal financial management processes. You will align your work with your organization’s financial concerns and contribute to its effectiveness armed with this foundational knowledge of Federal laws. You will...

Task and delivery order contracts are adaptable and can be beneficial when an agency is unsure of its requirements. Choosing this contract instrument still requires the planning and other considerations associated with any contract type. You will gain an understanding of the planning, use, and...

Successful grants managers understand how the Federal cost principles affect their awards. Gain a firm grounding and practical experience in the concepts central to cost principles by applying them to different recipient types. Use the cost principles throughout the grants lifecycle: budget...

Federal agencies are faced with tight economic conditions, shifting priorities, and public demand to deliver results. Program managers must not only manage multiple projects, but also ensure that those projects align with agency goals—all while maximizing performance and minimizing risk. You will...

Some believe that successfully navigating relationships is an inherent quality that can’t be learned—but this is not true. Developing your interpersonal skills increases your self-awareness and strengthens your ability to better understand others. Gain a better understanding of your communication...

When workplace problems arise, an organization needs to think critically and develop solutions. Explore the nuances of critical thinking to challenge your own thinking, frame problems, and formulate plans. Starting with an opening exercise that stretches your creative thinking and finishing with...

What are the essential traits and behaviors of leaders and how can they be honed throughout your career? Skills like engaging, motivating, coaching, and enhancing performance are integral to the success of all leaders. As the first step to seeking out opportunities for growth, you will learn...

The tradeoff approach, one of the most flexible—yet most complex—source selection approaches, is designed to yield a best value acquisition. However, many members of the acquisition community aren't sure when and how to appropriately use this approach. You will practice the strategy of achieving...

What are the differences between a fixed-price contract and a cost-reimbursement contract? Between an incentive contract and an indefinite-delivery contract? There are many factors to consider when selecting an appropriate contract, and each has its advantages and disadvantages. You will learn...

As today’s organizations evolve, leadership strategies must evolve as well. By building on established leadership practices, you will learn advanced leadership skills and techniques to engage your organization strategically through culture change. Gain the ability to lead others through learned...

Supervisors play a challenging and pivotal role in organizations—not only do they manage the day-to-day work of their team, but they also manage their team members’ performance and success. Effective supervisors use performance management best practices to meet the needs of their organization and...

Managers in today’s firms must have the right tools to identify relevant project risks and weigh those risks against expected returns in a competitive market. They must understand how the risk-return relationship is incorporated into capital-budgeting decisions. This two-week course provides...

Your marketing efforts are generating demand. While increased demand naturally drives business and success, it does come with specific sets of challenges. Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask, “How should...

Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...

Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...

Investing in real estate is a popular way to accumulate wealth, but you don’t have to be rich to get started. That’s because there are many ways to finance real estate investments to raise the equity you need and structure debt beneficially. In this course, you will explore both sides of the...

Meeting rooms, food and beverage areas, and other public spaces in full-service hotels can be important revenue generators while also attracting new guests and maintaining their loyalty. Hotel planners and designers must carefully consider the needs of their target market and develop public...

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals. The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a...

The sheer variety of sources and types of data that can aid in decision making are almost overwhelming. The key to making good use of the data lies in knowing what specifically to pay attention to, understanding the relationships and variables among the data, and making the right...

Information is essential in order for your services marketing efforts to succeed. Without relevant and accurate information, every decision you make will suffer from bad input. A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of...

A hotel’s real estate is one of its most valuable assets and it is essential to be able to accurately value this critical investment. To be successful, hotel investors must be able to determine the financial interests of those involved in any project: the owner, the operator, and the lender. In...

The hotel asset manager’s responsibility is to manage lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset...

When investing in proper management of a real estate asset you are investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will...

When you are a real estate asset manager, you are a steward of an owner’s property, responsible for managing it to help achieve the owner’s goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic...

How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage operation. They...

The design of an effective beer program requires a foundational understanding of beer and how it is made. This course will immerse you in the making of beer, from the mixing of raw ingredients to packaging and storage. Along the way, you will virtually visit breweries both large and small to...

This course takes your knowledge of basic negotiation tactics and shows you how to use them creatively and in more complex situations. You will learn how to negotiate outside the face-to-face, two-party environment. You will find out how to negotiate with a distant party, master multi-party and...

This course will allow you to further explore the integrative approach to negotiation and teach you how to collaborate with your partner to grow your pie and add further value. You will learn how to define yours and your partner’s preferences in a way that would serve each party’s interests. You...

In this course, you will evaluate your brand and define actions you can take to enhance your brand’s performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to...

In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...

Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). New-media technologies have changed the ways consumers experience and value a product or service. So how can hospitality professionals draw on...

In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...

An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...

Whether you are a coffee house, restaurant, or even a cocktail bar, your beverage program can have a big impact on your profitability, but it comes with a good deal of risk. Understanding everything that is involved in offering wine, beer, spirits, and nonalcoholic beverages, and applying...

When your restaurant is busy, you might think it isn't possible to generate any additional revenue. However, in this course Professor Sheryl Kimes will provide you will a set of tools you can use to optimize your table mix so it better reflects the mix of parties you have coming in through the...

Many aspects of the Federal Government function like businesses, including activities involving reimbursables and revolving funds. Federal financial personnel must understand the differences between business operations and activities funded by appropriations, as well as the budget and execution...

Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...

For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan...

To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...

Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...

Real estate development projects involve many moving pieces; the project manager guides and aligns resources to bring those pieces together into a coherent, financially successful whole. To develop critical project management skills, you will work through a case study and learn how to think like...

Your menu does so much more than inform guests about what you offer. It helps to create and communicate your food and beverage operation’s identity, and influences your guests’ choices. This course will enable you to evaluate menus and identify changes that will optimize the value and...

Interested in expanding your knowledge of wines? Whether you’re an industry professional or simply a wine enthusiast, this hands-on course takes you on a journey through the winemaking process, from grape to glass. Learning from world-renowned industry experts from Cornell, you will learn to...

In today's competitive business world, managers are charged with making many project-related decisions, often involving costs or revenues that will be encountered some time in the future. In this course, participants develop a solid understanding of the time value of money to prepare them to make...

The ability of an organization to analyze its financial position is essential for improving its competitive position in the marketplace. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or...

To make a business decision, you need relevant information and reliable data. But even with the right data, you still need the skills to properly analyze it—and that can make the difference between a good and bad decision. Cornell Hotel School Professor Chris Anderson guides you through an...

Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies...

The goal of an asset manager is to strategically manage the hotel to meet the specific investment objectives of the hotel's owner. To help meet this goal, this course introduces the latest asset management techniques and provides a set of five practical tools tactics that both owners and asset...

All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...

Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...

Segmenting the customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, managers can target them accordingly by setting prices that will help them win business over their competition. Without proper segmentation,...

In this course you will learn to distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of...

Servant Leaders communicate ethical standards and facilitate a supportive and respectful service culture that contributes to employee empowerment. In this course, you are introduced to the principles of Servant Leadership and the importance of fostering an ethical service culture using a number...

In this course, you will first focus on service intangibles and consider the power of both customer perceptions and experience management in delivering exceptional service. The impact of sharing service stories and the benefits of fostering creative approaches to addressing service challenges are...

You receive a Federal grant; what are the next steps? You need to manage the grant for both compliance and results. Develop a working understanding of issues that affect day-to-day operations and Federal grant management through a series of exercises and discussions. You will cover topics such as...

This course will focus on negotiation preparation. You will be introduced to tools that will help you clearly define your goals prior to starting your negotiation. You will learn how to conduct research and gather information that will allow you to understand the other party, their preferences,...