June 4, 2021

Digital Marketing Strategy is designed to introduce students to core concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media...

Do you find it hard to sum up what you do in just a few words? Worry about how to stand out in a crowded market? Or are you just starting your business and don’t know where to begin when it comes to your brand (in fact, you’re not even sure what a brand is…)? Don’t worry. Kim Arnold is here to...

Data scientists work in teams and it's important for each team member to understand software engineering processes and practices. From requirements gathering to agile development to testing and deployment, the ability to go beyond writing macros and simple scripts is key to both more...

2 Hour Workshop. Whether you're giving a presentation, speaking in front of a team, or just want to have better one-on-one dialogue, it's important to know what you want to convey, and how. This course helps you become a more effective communicator by teaching you to build rapport and positive...

Graphic design is a constantly evolving discipline and is a dynamic and rewarding subject to study. This beginners short course will give you an understanding of fundamental design elements and principles. It includes an introduction to the components of any design project: typography, colour,...

Imperial Idea to Innovation Programme is a four-day course that guides participants towards becoming champions of innovation within their organisations. The programme delivers hands-on learning experiences that will give participants the mindset and practical tools to develop ideas into...

Millennials are today’s largest working generation, and yet they are increasingly misunderstood. Companies who understand and successfully harness the competencies of their younger employees enjoy an engaged, empowered workforce that drives growth and innovation. Leave this program with a plan to...

There is no one-size-fits all recipe for getting better business results. It is both art and science, requiring data-driven problem solving and out-of-the-box solutions to assure sustainable success. This seminar will arm you classic process improvement skills (SPC, Lean, Six Sigma) and...

Gain an understanding of the key characteristics and theories of Organisational Development that shape and underpin practice and discover a range of approaches and tools that can be utilised to strengthen your OD practice. Details This course covers the fundamentals of Organisational...

Moving into a leadership role is one of the biggest steps you will make in your career, and you will need to overcome a number of challenges to make that transition a success. Leaders must be able to navigate a unique set of cultural, social, and economic forces to stay ahead of the competition....

The participants will learn in detail the real competition that is fiercely changing the legal industry business dynamics, later focusing in the business models and innovations that are reshaping the market of Law. THE FUTURE OF THE LAW INDUSTRY. NEW TRENDS & BUSINESS MODELS This unique...

This course will prepare you to become a Superior Energy Performance (SEP) Performance Verifier. You will learn how to apply energy-efficiency engineering and statistics to the functions of a performance verifier to consistently and fairly assess plant energy performance improvement and...

Dale Carnegie outlined four ways people evaluate us: what we say, how we say it, what we do, and how we do it. These tenets hold true for any presentation, whether delivered face-to-face or online. An online presentation captivates an audience only when voice, visuals and technology come together...

Writing is a required skill for many working professionals. Whether you write emails, proposals, evaluations, recommendations, customer communications, or even blog posts and social media posts, your writing should be clear, concise, grammatically correct and properly punctuated. In this one-day...

This artificial intelligence course prepares you to strategically contribute to the adoption of machine learning and AI features in your own projects and applications. Learn to separate reality from myth, and filter real-world applications from business media buzz. This class is a fast-paced,...

Result Based Management (RBM) focuses on the implementation of the strategy and the orientation of human, physical and financial resources towards results. Building on this principle, the course presents the fundamentals of performance measurement and management control systems which support...

Using credit card transactions as an example, this course runs through the main elements of Securitization. From why financial institutions use them for funding their businesses, to why investors like them for medium to long term investments, and to understanding why the deals appear to be so...

This workshop introduces the core principles that underly effective B2B marketing practice. B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing capabilities and knowledge that combine marketing...

Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This highly interactive and popular course will take you through the fundamentals of good copywriting and alert...