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December 30, 2020

Online courses

School of Hotel Administration
Having a clear picture of the business environment and understanding how your target customers behave is essential to make services marketing work. Knowing your market and assessing consumer demand can help inform and guide your marketing strategies. In this course, you will explore the role...
Dec 30, 2020
Online course
School of Hotel Administration
Your marketing efforts are generating demand. While increased demand naturally drives business and success, it does come with specific sets of challenges. Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask, “How should...
Dec 30, 2020
Online course
School of Hotel Administration
Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...
Dec 30, 2020
Online course
School of Hotel Administration
Course Focus Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare participants to develop their own data-driven, systematic approach to group pricing. Participants will also learn how to anticipate...
Dec 30, 2020
Online course
School of Hotel Administration
Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...
Dec 30, 2020
Online course
School of Hotel Administration
In this course you will learn to focus on the key organizational processes that support the development of a strong service culture and exceptional customer service. In this course you will be provided with a number of tools that enable you to select employees who have a strong service...
Dec 30, 2020
Online course
School of Hotel Administration
While guests may not see much of the “back-of-house” areas of a hotel, the functions these areas serve are critical in full-service hotels. The rooms division must clean and support guestrooms; the kitchen and wait staff must prepare and serve fine food and beverages; the front office and...
Dec 30, 2020
Online course
School of Hotel Administration
Learn about the decision frameworks financial professionals use to arrive at the company's optimal capital structure. Obtain a thorough understanding of the strategic considerations involved in raising funds for the purpose of investing in projects. Find out how capital structure decisions at the...
Dec 30, 2020
Online course
School of Hotel Administration
Information is essential in order for your services marketing efforts to succeed. Without relevant and accurate information, every decision you make will suffer from bad input. A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of...
Dec 30, 2020
Online course
School of Hotel Administration
The hotel asset manager’s responsibility is to manage lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset...
Dec 30, 2020
Online course
School of Hotel Administration
Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand...
Dec 30, 2020
Online course
School of Hotel Administration
When investing in proper management of a real estate asset you are investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will...
Dec 30, 2020
Online course
School of Hotel Administration
When you are a real estate asset manager, you are a steward of an owner’s property, responsible for managing it to help achieve the owner’s goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic...
Dec 30, 2020
Online course
School of Hotel Administration
Course Focus How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage...
Dec 30, 2020
Online course
School of Hotel Administration
Your operation’s brand is comparable to having a contract with the customer, and the expectation is that value will be delivered in relative accordance with price and quality of service. But keeping food costs down is no easy task. In fact, it’s one of the most detail-oriented, scientific...
Dec 30, 2020
Online course
School of Hotel Administration
In this course, you will discover how catering and special events are different from other food and beverage businesses and examine recommended strategies for effectively communicating with your clients. Next, you will explore the economics of catering and special events and develop strategies...
Dec 30, 2020
Online course
School of Hotel Administration
When your restaurant is busy, you might think it isn't possible to generate any additional revenue. However, in this course Professor Sheryl Kimes will provide you will a set of tools you can use to optimize your table mix so it better reflects the mix of parties you have coming in through the...
Dec 30, 2020
Online course
School of Hotel Administration
One of the most important aspects of a manager's job is to evaluate the feasibility of new initiatives and to make sound investment decisions. This includes conducting a thorough and reliable analysis using the appropriate financial decision-making tools. In this course, participants will learn...
Dec 30, 2020
Online course
School of Hotel Administration
In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...
Dec 30, 2020
Online course
School of Hotel Administration
In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...
Dec 30, 2020
Online course
School of Hotel Administration
An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...
Dec 30, 2020
Online course
School of Hotel Administration
Real estate investment has a long history, dating back well before the advent of the stock market. But unlike investing in stocks, real estate usually requires the use of leverage: a property is acquired with a percentage of equity, the rest financed with debt. To make that risk pay off,...
Dec 30, 2020
Online course
School of Hotel Administration
Among the swirl of activity in food and beverage service, financial management is a function that sometimes loses priority, despite its vital function. Understanding and managing your food and beverage operation’s income statement (profit and loss statement) can lead to better decision making...
Dec 30, 2020
Online course
School of Hotel Administration
Whether you are a coffee house, restaurant, or even a cocktail bar, your beverage program can have a big impact on your profitability, but it comes with a good deal of risk. Understanding everything that is involved in offering wine, beer, spirits, and nonalcoholic beverages, and applying...
Dec 30, 2020
Online course
School of Hotel Administration
Throughout this course you will learn to identify the responsibilities of a service champion and the personal characteristics that contribute to effectiveness. You will be presented with the key skills required to assess, guide, and motivate service employees’ performance. You will practice the...
Dec 30, 2020
Online course
School of Hotel Administration
In order for developers and designers to successfully design a full-service hotel, they must have a strong grounding in foundational concepts relevant to the hospitality industry. These include market segmentation, hotel types and classifications, hotel branding, and the players involved in a...
Dec 30, 2020
Online course
School of Hotel Administration
In today’s world, running a successful hotel is a highly collaborative process involving many roles. This course is structured around the four key stages in the guest experience -- pre-arrival, arrival, occupancy, and departure -- and will explain hotel operations, the systems that hotels rely...
Dec 30, 2020
Online course
School of Hotel Administration
How can you increase revenue when your restaurant is slow and not performing to capacity? In this course, Professor Kimes will discuss several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow. First you will consider how to maximize...
Dec 30, 2020
Online course
School of Hotel Administration
In today's competitive foodservice environment, owning or managing a restaurant is a challenging prospect. To increase your chances of success, you need a proven system of data-driven tools focused on profits, not just costs. In this course Professor Kimes will guide you through the restaurant...
Dec 30, 2020
Online course
School of Hotel Administration
Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...
Dec 30, 2020
Online course
School of Hotel Administration
To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...
Dec 30, 2020
Online course
School of Hotel Administration
Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...
Dec 30, 2020
Online course
School of Hotel Administration
Real estate development projects involve many moving pieces; the project manager guides and aligns resources to bring those pieces together into a coherent, financially successful whole. To develop critical project management skills, you will work through a case study and learn how to think like...
Dec 30, 2020
Online course
School of Hotel Administration
The ability of an organization to analyze its financial position is essential for improving its competitive position in the marketplace. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or...
Dec 30, 2020
Online course
School of Hotel Administration
Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing...
Dec 30, 2020
Online course
School of Hotel Administration
All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...
Dec 30, 2020
Online course
School of Hotel Administration
Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...
Dec 30, 2020
Online course
School of Hotel Administration
Course Focus Your employees are the heart of your food and beverage operation, and your most valuable resource, yet so many operators fail to focus attention on employee satisfaction and engagement. Understanding your role in managing and leading employees can help you to reduce costly...
Dec 30, 2020
Online course