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July 1, 2020

Offline courses

CIPD
Discover crucial elements of contractual relationships and understand the importance of terms of employment when creating and varying contracts. This 1-day course aims to discuss crucial elements of contractual relationships, from the beginning to the end of the employee/employer relationship...
Jul 1, 2020
1 day in London, United Kingdom

Online courses

School of Hotel Administration
Managers in today’s firms must have the right tools to identify relevant project risks and weigh those risks against expected returns in a competitive market. They must understand how the risk-return relationship is incorporated into capital-budgeting decisions. This two-week course provides...
Jul 1, 2020
Online course
School of Hotel Administration
Having a clear picture of the business environment and understanding how your target customers behave is essential to make services marketing work. Knowing your market and assessing consumer demand can help inform and guide your marketing strategies. In this course, you will explore the role...
Jul 1, 2020
Online course
School of Hotel Administration
It cannot be said enough: A marketing strategy lives or dies in communication with the customer. In addition, there is a methodology to it—it is the culmination of all of the marketing research and analysis you've done. What you say, how you say it, how often you say it, the media channels you...
Jul 1, 2020
Online course
School of Hotel Administration
Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...
Jul 1, 2020
Online course
School of Hotel Administration
Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...
Jul 1, 2020
Online course
School of Hotel Administration
Investing in real estate is a popular way to accumulate wealth, but you don’t have to be rich to get started. That’s because there are many ways to finance real estate investments to raise the equity you need and structure debt beneficially. In this course, you will explore both sides of the...
Jul 1, 2020
Online course
School of Hotel Administration
Rarely does a single factor alone predict an outcome, which is why decision making is never as simple as we would like it to be. In a competitive business environment, not taking this uncertainty into account has serious costs. In this course, you will use foundations in probability to describe...
Jul 1, 2020
Online course
1,380 USD
24 more dates
School of Hotel Administration
Every minute can count towards increasing your revenue, especially when your restaurant is busy. Professor Kimes explores how reducing meal duration, even by a single minute, can increase revenue potential. You need to consider the style of your restaurant and your customers when thinking about...
Jul 1, 2020
Online course
School of Hotel Administration
Recent research shows that customers spend only one or two minutes reviewing a restaurant's menu. This provides you with just a small window of opportunity to capture your customers' attention and help them find just what they are looking for. In this course, Professor Sheryl Kimes will present...
Jul 1, 2020
Online course
School of Hotel Administration
Meeting rooms, food and beverage areas, and other public spaces in full-service hotels can be important revenue generators while also attracting new guests and maintaining their loyalty. Hotel planners and designers must carefully consider the needs of their target market and develop public...
Jul 1, 2020
Online course
Management Concepts
The Office of Management and Budget’s (OMB) Uniform Guidance: Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards, (2 CFR 200) is the cornerstone of Federal grants and financial assistance. You will learn when and how these requirements apply to program...
Jul 1—2, 2020
Online course
School of Hotel Administration
A hotel’s real estate is one of its most valuable assets and it is essential to be able to accurately value this critical investment. To be successful, hotel investors must be able to determine the financial interests of those involved in any project: the owner, the operator, and the lender. In...
Jul 1, 2020
Online course
School of Hotel Administration
The hotel asset manager’s responsibility is to manage lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset...
Jul 1, 2020
Online course
School of Hotel Administration
When investing in proper management of a real estate asset you are investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will...
Jul 1, 2020
Online course
School of Hotel Administration
When you are a real estate asset manager, you are a steward of an owner’s property, responsible for managing it to help achieve the owner’s goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic...
Jul 1, 2020
Online course
School of Hotel Administration
Course Focus How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage...
Jul 1, 2020
Online course
School of Hotel Administration
In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...
Jul 1, 2020
Online course
School of Hotel Administration
Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). New-media technologies have changed the ways consumers experience and value a product or service. So how can hospitality professionals draw on...
Jul 1, 2020
Online course
School of Hotel Administration
In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...
Jul 1, 2020
Online course
School of Hotel Administration
An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...
Jul 1, 2020
Online course
School of Hotel Administration
Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...
Jul 1, 2020
Online course
School of Hotel Administration
For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan...
Jul 1, 2020
Online course
School of Hotel Administration
To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...
Jul 1, 2020
Online course
School of Hotel Administration
Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...
Jul 1, 2020
Online course
School of Hotel Administration
Real estate development projects involve many moving pieces; the project manager guides and aligns resources to bring those pieces together into a coherent, financially successful whole. To develop critical project management skills, you will work through a case study and learn how to think like...
Jul 1, 2020
Online course
School of Hotel Administration
Course Focus Your menu does so much more than inform guests about what you offer. It helps to create and communicate your food and beverage operation’s identity, and influences your guests’ choices. This course will enable you to evaluate menus and identify changes that will optimize the...
Jul 1, 2020
Online course
School of Hotel Administration
In today's competitive business world, managers are charged with making many project-related decisions, often involving costs or revenues that will be encountered some time in the future. In this course, participants develop a solid understanding of the time value of money to prepare them to make...
Jul 1, 2020
Online course
School of Hotel Administration
The ability of an organization to analyze its financial position is essential for improving its competitive position in the marketplace. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or...
Jul 1, 2020
Online course
School of Hotel Administration
To make a business decision, you need relevant information and reliable data. But even with the right data, you still need the skills to properly analyze it—and that can make the difference between a good and bad decision. Cornell Hotel School Professor Chris Anderson guides you through an...
Jul 1, 2020
Online course
1,380 USD
24 more dates
School of Hotel Administration
You are ready to execute your marketing goals; perhaps you want to increase market share, retain more customers or generally broaden consumer awareness. How do you turn your goals into action and how will you measure success? In this course, you will explore how to turn marketing goals into...
Jul 1, 2020
Online course
School of Hotel Administration
All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...
Jul 1, 2020
Online course
School of Hotel Administration
Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...
Jul 1, 2020
Online course
School of Hotel Administration
Segmenting the customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, managers can target them accordingly by setting prices that will help them win business over their competition. Without proper segmentation,...
Jul 1, 2020
Online course
School of Hotel Administration
In this course you will learn to distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of...
Jul 1, 2020
Online course
School of Hotel Administration
Servant Leaders communicate ethical standards and facilitate a supportive and respectful service culture that contributes to employee empowerment. In this course, you are introduced to the principles of Servant Leadership and the importance of fostering an ethical service culture using a number...
Jul 1, 2020
Online course
School of Hotel Administration
In this course, you will first focus on service intangibles and consider the power of both customer perceptions and experience management in delivering exceptional service. The impact of sharing service stories and the benefits of fostering creative approaches to addressing service challenges are...
Jul 1, 2020
Online course