Best executive courses in Marketing

The Chartered Institute of Marketing

Customer Journey Path to Purchase

Customer Journey Mapping is essential for improving customer experience. This course focuses on identifying critical touchpoints on the Pathway to Purchase. Each touchpoint represents an opportunity to deepen your engagement with the customer and improve conversion opportunities. This course will...

Future London Academy

Trendspotting & Strategic Foresight

This practical online course has all the tools, frameworks and exercises you need to create a future-proof innovation strategy. Taught by a leading innovation expert. Innovation Strategy will help you level up your strategic thinking. Including market and consumer research, foresight,...

David Eccles School of Business

Ethical Marketing for Successful Sales (Online)

Improve your organization’s moral leadership by implementing strong, ethical marketing practices, which are not always clearly defined as right or wrong. Marketing is one of the most important aspects of business and revolves around four specific mix elements. At the heart of marketing is the...

London College of Fashion

Buying and Merchandising for Beauty Retail

Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and...

Oxford Management Centre

Incident & Crisis Response Communication Skills (dubai, Online)

This Oxford Management Incident & Crisis Response Communication Skills online training seminar will provide the key steps every organization must take to avoid being irreparably damaged by a crisis. Packed with practical advice, useful materials and case studies, participants will learn how...

Cambridge Judge Business School Executive Education

Strategic Branding 2.0 – the Cambridge Approach

A strong brand has been the primary strategic asset for firms, and therefore building a strong brand is becoming a central component of a firm's marketing strategy. However, brand building is always a challenging endeavour, especially in the social media era, as it requires managers to have deep...

The Chartered Institute of Marketing

B2B Marketing Principles

This workshop introduces the core principles that underly effective B2B marketing practice. B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing capabilities and knowledge that combine marketing...

School of Continuing Studies

XCPD-760 Using Social Media Tools Effectively

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns. They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an...

School of Hotel Administration

Delivering an Excellent Customer Experience for Your Organization

In this course, you will focus on the key organizational processes that support the development of a strong service culture and exceptional customer service. You will be provided with a number of tools that enable you to select employees who have a strong service orientation and who will be a...

ICTD International Centre for Training and Development

PR Impact Measurement and Kpi’s Framework

Course Introduction Public relations has evolved at an extremely rapid pace over the past decade, and with that evolution must come a comprehensive and effective way of measuring its value. In the past, the value of PR was often compared to advertising. Many organizations measured their PR...