Best executive courses in Consumer services

IMD Executive Education

Marketing Management (MM)

Employ data and insights to calculate your customer life-cycle value Use evidence-based analysis to have better team interactions Learn how to co-create value with your customers - and capture it Create a value-based action plan ready to deploy in your business Win, serve, and retain...

IMD Executive Education

Digital Execution

Develop a clear roadmap to execute your digital business transformation strategy Acquire the capabilities to partner with other organizations to succeed in your digital journey Identify fast and effective implementation methodologies Actively manage people, processes, data, and...

The Chartered Institute of Marketing

Content Marketing

Designed for marketers who are ready to take their content marketing to the next level. The course will arm delegates with the strategic vision, practical skills and confidence to create solid content-led programmes designed to drive traffic from media sites, social media and search engines, and...

School of Continuing Studies

XMKT-735 Building Digital Brands

Whether a B2C, B2B, non-profit or government agency, an organization’s most valuable asset is its brand. This course explores foundational ideas as well as more recent developments impacting the creation and management of a brand in today’s digitally-dominated marketplace. For instance,...

ESMT

Design Thinking and Organizational Implementation

The business world of the 21st century is experiencing a dramatic shift. Reinforced by digitalization and a globalized competitive environment, companies have become aware of the necessity to better understand their customers and build lasting ties with them. Markets are moving from the...

Verified

Outstanding Program Design

The Chartered Institute of Marketing

GDPR Principles

Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the...

The Chartered Institute of Marketing

Digital Copywriting and Content for Email & Websites

Email is one the most important digital marketing channels, and copy and content are two of the most important factors. What are the three golden rules of writing a powerful subject line? How do you tailor content according to customer needs? How long should an email be? What can you learn from...

ICTD International Centre for Training and Development

Understanding the Retail Strategy

The new demanding consumer has higher needs and expectations from retailing in particular, than ever before. This has been created by the well-educated smart shopper, a new communications paradigm, pervasive advertising, and a surplus of just about everything – expect time. The result is the ‘I...

Kellogg School of Management

Consumer Marketing Strategy

Formerly Kellogg on Consumer Marketing Strategy The consumer marketplace is drowning in noise. To break through and have an impact, business to consumer (B2C) marketers must build a focused marketing strategy to guide how they shape the customer journey, and even more importantly, the...

American Management Association

Fundamentals of Marketing: Your Action Plan for Success

Learn best practices for developing and implementing a great marketing plan As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying...