Marketing courses in Stanford, California, United States

The digital age brings new challenges to marketers. Those challenges include shifting attention away from incrementally improving their existing portfolio of product, customer service, and branding initiatives, towards finding new, latent, invisible needs that represent an opportunity for the...

Drive marketing innovation with an in-depth understanding of customer behavior and develop strategic plans to put learning into action. What can neuroscience teach us about consumer behavior and marketing strategy? Where can you find and develop marketing innovation in your organization? How can...