Marketing

In today’s highly competitive business environment, marketing is everyone’s business. No matter your work experience, if your role increasingly involves marketing responsibilities, you need a solid understanding of its core concepts, methods, and strategic perspectives.

Strategic Marketing for...

The Wharton School

Strategic Marketing for Competitive Advantage

Companies today — no matter their size, history, or industry — are constantly looking over their shoulder. Facing hyper-competition and increasing demands for growth, they see innovation as their best hope, typically focusing on new products, services, and technologies. But the cost of those...

Business Model Innovation in the Digital age

Today's leaders face continued pressure to sustain competitive advantage while also pursuing new initiatives. Options for growth have always included innovation, consolidation, and geographical expansion, or diversifying into new businesses. However, with disruptive shifts in the external and...

Driving Growth Through Strategic Partnerships

The Global CEO Program: A Transformational Journey offers chief executives an opportunity to step back from the rapid pace of daily business to reflect on the most pressing issues facing their companies, while engaging with seasoned executives from distinct backgrounds, industries, and...

Global CEO Program: a Transformational Journey

Private equity is a critically important asset that investors cannot afford to exclude from their portfolios. With its potential for high returns that can outperform other asset classes, such as conventional stocks, bonds, and mutual funds, private equity offers a competitive edge to...

Private Equity: Investing and Creating Value

As an established entrepreneur or a successful senior executive, you’ve already proven yourself through your business accomplishments and professional journey upward. But, you may be asking yourself, what’s next? The General Management Program (GMP) is a unique opportunity for successful...

General Management Program

Investment managers are facing unprecedented change on many levels. The growing number and complexity of asset classes, disruptive worldwide economic and regulatory environments, emerging technologies, and shifts in investor behaviors and preferences make it challenging to keep knowledge and...

Investment Strategies and Portfolio Management

Studies show that pricing is the most critical profit driver in business, but it is also one of the least understood. Many executives with pricing responsibilities rely on instinct or a simple cost-plus model to set prices, ignoring the complexities inherent in price strategies — and they fail to...

Pricing Strategies: Measuring, Capturing, and Retaining Value

Inside organizations, soft skills are the hardest skills. Relationships and credibility are on the line in every interaction, and your power to positively influence others is one of your most important assets. Even if you have brilliant ideas, they can’t change the world unless you can sell them...

Strategic Persuasion Workshop: the art and Science of Selling Ideas

Whether you are a career marketer or small business owner, if you are interested in learning more about Google’s tools, this course will teach you all there is to know about Google’s marketing tools.

The Google Marketing Platform combines the DoubleClick Digital Marketing and the Google...

American Management Association

Google Marketing Platform Boot Camp

For executives who have moved into general management or taken on greater leadership responsibility in their current role, Business Essentials for Executives program will help develop the skills needed to make key business decisions with confidence and position their company for long-term...

Business Essentials for Executives

Demands on senior leaders have never been greater. In an atmosphere of volatility, uncertainty, complexity, and ambiguity, you need to act more decisively and think more strategically. Pivots are required and disruption can’t take you by surprise. You must possess a level of foresight, agility,...

Advanced Management Program

Taught by the same distinguished Wharton faculty who teach in our top-ranked MBA program, the Advanced Finance Program is for executives who need to master the necessary financial skills to remain at the leading edge of their professions. Expand your knowledge and deepen your expertise in the...

Advanced Finance Program

Security risks of all types continue to dominate corporate headlines, with breaches harming brand reputation and the bottom line. Yet in spite of these challenges, corporate information security may not be a high priority in your organization budget.

Chief security officers need new kinds of...

Wharton/ ASIS Program for Security Executives: Making the Business Case for Security

This three-day course, organized into key topic areas, leverages straightforward business examples to explain practical techniques for understanding and reviewing data quality. You will learn how to make more informed, intelligent business decisions by analyzing data using Excel functions and the...

ASPE | Techtown

Data Analysis Boot Camp

Managing a merger or acquisition can be one of the greatest challenges faced by an organization. To reap maximum value, leaders must consider multiple factors, balance short- and long-term needs, and guide well-planned execution — often under the watchful eye of their board and investors.

In...

Mergers and Acquisitions

As the volatility and inter-dependencies of markets increase, senior executives must make organizational risk management a high priority. The RMA/Wharton Advanced Risk Management Program gives executives analytical frameworks, strategies, and resources to better measure, manage, and monitor risk...

RMA / Wharton Advanced Risk Management Program

Value creation is a core operating principle for many of today's most successful and admired companies. But consistently achieving this outcome is not always simple or straightforward. To understand the potential sources of value for a corporation, a business leader needs an objective framework...

Corporate Valuation

The decade-spanning bull market that America has enjoyed — the longest in history — is over. With the Dow Jones Industrial Average and S&P 500 having tumbled more than 20% below their all-time highs in February 2020, company leaders need to be prepared for potential corporate restructuring,...

Distressed Asset Investing and Corporate Restructuring

Data Analysis is an ever-evolving discipline with lots of focus on new predictive modeling techniques coupled with rich analytical tools that keep increasing our capacity to handle big data. However, in order to chart a coherent path forward, it is necessary to understand where the discipline has...

Introduction to Data Analysis

Learn, understand, and execute the three overarching areas of change under Scrum: iterative development, self-management, and visibility.

Beginning with the history of agile development and moving through the disciplines promoted by Scrum, this Scrum Master (CSM) training course will give you a...

Certified Scrum Master Workshop

Sloan School of Management

Digital Marketing and Social Media Analytics

Social media sites, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn, are an essential part of today's digital marketing mix. In this six-part program you will have access to premier subject matter experts, cutting-edge case studies, and testimonials from businesses successfully using...

DePaul University

Social Media Marketing Certificate Program

In today’s economy, companies that are behind the curve in social media are putting themselves at a competitive disadvantage. Successful companies need effective and profitable social media strategies. After this course, you will be able to use social media tools and platforms to promote and...

Bauer College of Business

Social Media Marketing

The Marketing Strategy Online Certificate program will help managers with marketing responsibilities and those who interface with marketing operations understand marketing strategy, value-based pricing, new product and service introduction, and how to effectively communicate their company’s...

Kelley School of Business

Marketing Strategy Certificate

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing...

eCornell

Marketing Strategy

Harvard DCE

Digital Marketing Strategy

Because marketing to businesses is fundamentally different than marketing directly to consumers — namely a longer and more complex sales process — it requires a different approach. B2B Marketing Strategy (Online) is a six-week online program that provides the tools to successfully apply marketing...

Columbia Business School

B2B Marketing Strategy

Learn how to approach digital marketing holistically. Understand how to link Social, Search, Ads and Analytics strategically to influence conversion and engagement of your customers.

This course is developed to address the significant shift to a new business world, where companies, entrepreneurs...

The University of Auckland Business School

The majority of FMCG products today are in mature phases, with a high-level of competition in each category and very low margins. Organizations have to handle large brand portfolios to answer very different consumer needs, with almost no opportunities to find new niches. Consumers are...

Lagos Business School

Fmcg Marketing Strategy

Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between...

Indian Institute of Management Bangalore

Competitive Marketing Strategy

Nanyang Technological University Centre for Professional and Continuing Education

Digital Marketing: Tapping Into the Power of Social Media Marketing

Digital Marketing - Gaining Customer Insights With Digital Marketing Analytics!

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the...

Rutgers Business School

Social Media Marketing — Mini-MBA™

Western Ontario University

Marketing Strategy and Planning

According to Adweek, 81 percent of shoppers conduct research online before making a purchase. As a marketer you should meet prospective customers and engage the loyalty of current customers where they are most likely to notice.

Content marketing drives sales, customer loyalty and brand awareness...

Content Marketing Strategy Certificate Program

Driving profitable growth in the new B2B environment

Guided by senior members of Kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the...

Kellogg School of Management

Business Marketing Strategy

Executing Impactful Digital Strategies

Becoming a successful marketing strategist in the digital age requires mastering three brand new customer-focused skills.

First, you need to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT, and...

INSEAD Business School

Driving Digital Marketing Strategy

The world of marketing is undergoing a major transformation. The current economic climate is putting added pressure on brands, now working with smaller advertising budgets. At the same time, digitalization has sparked a powerful ripple effect that impacts everything: channels, media outlets,...

IESE Business School

Digital Marketing: Strategy, Processes & ROI

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As...

Thunderbird School of Global Management

Global Customer Relationship Management

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.

 Module 1: The buyer persona and...

IE Business School

Digital Marketing, Social Media and Analytics: an Omnichannel Strategy

Marketers today face a constant proliferation of marketing channels, the growing power of the connected customer, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of their digital strategies and integrate them with their...

Digital Marketing Strategy: Customers, Planning, and ROI

This course introduces digital marketing and approaches such opportunities and challenges from a multidisciplinary perspective, involving marketing, psychology, and human-computer interaction.

Digital technologies have changed the way in which consumers and brands interface and interact. The...

BI Norwegian Business School

The Digital Customer Experience

This program will cover Fintech, or specifically the disruption in financial services and the financial ecosystem caused by technology. It will examine how the advances and changes in technology can be harnessed and adopted to create new business paradigms for the financial industry. We will look...

Indian Institute of Management Ahmedabad

Fintech: Business Models, Marketing, Strategy and Tactics

There is an increase in focus on “customer experience” as a source of competitive advantage. Organizations and customers interact through a wide variety of physical, online, and mobile channels during various stages of the customer journey (before, during, and after purchase). Importantly, all...

Introduction to Customer Experience Management

Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote products or brands and create awareness about them. Digital Marketing implies promoting and attracting customers, through all digital platforms including internet-based and non-internet-based...

Executive Development Center

Digital & Social Media Strategy Certificate Program

Digital Marketing - the Power of Linkedin Marketing!

This advanced course will empower you to deliver and measure data-driven social media campaigns.

Everybody recognises the importance of social media for business, but showing a measurable return on investment can be tricky. With a focus on measurable data this course will teach you how you can...

London College of Fashion

Social Media and Analytics: Advanced

Building a Foundation for Marketplace Success

Kellogg knows that successful marketing professionals must be competent in sound marketing strategy, robust tactical practices and solid quantitative analysis. Our Essentials of Marketing online program has been designed to align with the...

Essentials of Marketing

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the...

Marketing Analytics

Digital Marketing - Content Creation for Marketing

To stay ahead in the digital marketing space, the modern marketer needs to understand key strategies in digital marketing. Meeting the rapid demands of today's world requires an understanding of key trends and processes in the digital age. A multi-channel online strate gy is an integral part of...

Digital Marketing

This Advanced Social Media certification course will transform you into an industry-ready social media marketer. Combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this course will help you elevate your brand and execute social...

Simplilearn

Advanced Social Media Certification Training

In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing. 

The program focuses on...

UW Professional & Continuing Education

Certificate in Strategic Marketing

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in...

Digital Marketing Certificate Program

Develop an Effective Digital Marketing Strategy

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in...

Certificate in Digital Marketing

As digital transformation reshapes every industry and function, marketers everywhere are racing to implement performance-driven marketing strategies that leverage today’s most powerful digital technologies. Artificial intelligence is expected to have up to a $2.6 trillion business impact in sales...

Marketing AI

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics...

Social Media Strategy for Fashion

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms....

Put Customers at the Core of Everything and Engage in New Ways

Interactions between businesses and customers have drastically changed since the emergence of digital technologies and channels, social media, smart phones: more choice and power is given to any connected individual. Consequently,...

Customer Experience in New Digital Times

As digital transformation and AI reshape every industry and function, marketers everywhere are racing to redefine their marketing approach. Traditional, tried-and-true marketing methods tend to focus on the top of the funnel and measure success by how many new customers are brought in. But...

Growth Marketing

Digital marketing has never been more volatile. Search engines and social media evolve on a monthly basis, and established methods quickly become obsolete.

It's not just the platforms that are evolving, it’s your customers. Consumers expect accessible on-demand services with excellent customer...

University of Salford, Manchester

Digital Marketing Skills

Marketing Innovation

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From...

Integrated Marketing 360

Learn the skills to manage CX for maximum competitive advantage and build the organizational capacity for delivering sustained CX excellence

Customer Experience (CX) is the impression your business leaves with customers at every point of contact and across every stage of their relationship with...

Schulich Executive Learning Centre

Achieving Excellence in Customer Experience (CX) Management

To achieve business objectives, you need a clear marketing strategy. And in today’s dynamic and competitive market, strategic marketing knowledge and skills are a must-have. This programme introduces you to marketing strategy and gives you the tools to understand and evaluate your organisation’s...

Vlerick Business School Executive Education

Essentials in Marketing

Integrated Marketing Communications

Simply confused on how to market on the internet? This six-week certificate program will provide practical guidance and hands-on experience with simple, low-cost Internet marketing tools and techniques. Since 2006, this program has helped to meet the needs of career changers, entrepreneurs, small...

Practical Internet Marketing Certificate Program

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes them effective,...

School of Continuing Studies

XCPD-762 Writing for Social Media

Gain a solid understanding of digital marketing tools, and how they fit into an overall marketing strategy.

Explore digital marketing tools and learn how they fit into your marketing strategy in the St. Thomas Digital Marketing Fundamentals program. In this course, you’ll learn:

 What is...

Marketing courses in Philadelphia, Pennsylvania, United States

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