Marketing

Management gurus talk about the need to `delight' customers, meaning to exceed their expectations in a way that is surprising and pleasing. This, however, is easier said than done; attempts to offer new and unusual service experiences can be expensive, time-consuming and can often backfire. This...

Bristol Business School

Customer Experience Management

Kickstart an exciting and dynamic career with the Professional Certification in Digital Marketing. Whether you are a business owner who wants to improve online engagement, a professional marketer, or a complete beginner, this certification will provide you with an introduction to key digital...

Professional Certification in Digital Marketing

Organisations generate a lot of data. Whether its sales records, customer data, web analytics or financial information, many managers feel they are drowning in data. Properly used, however, data can be an organisation's most valuable resource, providing the information with which to develop an...

Marketing Analytics for Results

Innovation management remains a key feature of any organisational strategy, regardless of whether it is explicitly defined or not, and increasingly, it is a skillset that is in demand in the contemporary work environment.  An effective introduction of innovation requires the ability to challenge...

Leading Innovation for Impact

This highly practical course focuses on utilising the potential power of events to achieve personal, organisational and social outcomes for both the public and private sectors.  It explores the purpose of events and how event managers can develop appropriate experiences for their intended...

Successful Events Management

At Bristol Business School, our portfolio of open programmes offers you and your business a flexible learning solution.  We have a variety of programmes covering a wide range of topics including Finance, Strategy, Marketing, Leadership, Coaching and Mentoring, Innovation, and Design Thinking,...

Developing Effective Facilitation Skills

This qualification is a new style of programme aimed at engaging senior managers and leaders in analysing and researching aspects of their leadership and or management role or work which engages, fascinates or even drives them mad!

In exploring and researching the issues you will gain the ILM 7...

Strategic Leaders Programme (ilm Level 7)

At Bristol Business School, our portfolio of open programmes offers you and your business a flexible learning solution.  We have a range of programmes covering a wide range of topics, including Finance, Strategy, Marketing, Leadership, Coaching and Mentoring, Innovation, and Design Thinking,...

Certificate in Executive Coaching and Mentoring (ilm Level 7)

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the...

Rutgers Business School

Social Media Marketing — Mini-MBA™

Social media sites, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn, are an essential part of today's digital marketing mix. In this six-part program you will have access to premier subject matter experts, cutting-edge case studies, and testimonials from businesses successfully using...

DePaul University

Social Media Marketing Certificate Program

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing...

eCornell

Marketing Strategy

Building a Foundation for Marketplace Success

Kellogg knows that successful marketers need a solid marketing strategy as the foundation for achieving a sustainable advantage in today’s competitive business environment. Effectively identifying the elements and creating a fundamentally sound...

Kellogg School of Management

Essentials of Marketing Strategy

The Strategic Marketing online program will show you how to analyze market opportunities and effectively position your new or existing concepts, services, and products in viable markets for success results. This program will help you understand the essential areas of marketing management and how...

USC Marshall School of Business

Strategic Marketing Online

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming...

Digital Marketing — Mini-MBA™

The practice of marketing is subject to continuous evolution and transformation. Never before have marketing professionals been confronted with such a complex set of tools and channels. Couple this with the fact that today’s marketing objectives hinge on reaching the right customer at the right...

Integrated Marketing Communications (IMC) — Mini-MBA™

BENEFITS

This High Impact Online Program is aimed at executives seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels. This is achieved through the study of the latest digital and social media trends as well as...

IE Business School

Digital Marketing, Social Media and Analytics: an Omnichannel Strategy

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As...

Thunderbird School of Global Management

Global Customer Relationship Management

 Harnessing the Power of the Web for Organizational Advantage

Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the...

Executive Development Center

Digital & Social Media Strategy Certificate Program

In the last decade, Social Media has become a powerful, central tool for the dissemination and discussion of news, engagement and coordination of stakeholders, and rapid deployment of communications campaigns. It also presents new challenges to the effective and accurate dissemination of...

Nicholas School of the Environment

Social Media for Environmental Communications

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics...

London College of Fashion

Social Media Strategy for Fashion

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms....

Digital Marketing

 Course Details

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes...

School of Continuing Studies

XCPD-762 Writing for Social Media

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From...

Integrated Marketing 360

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data, as well as the analytical...

Data-Driven Marketing

Simply confused on how to market on the internet? This six-week certificate program will provide practical guidance and hands-on experience with simple, low-cost Internet marketing tools and techniques. Since 2006, this program has helped to meet the needs of career changers, entrepreneurs, small...

Practical Internet Marketing Certificate Program

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. The world of new media hospitality marketing is opening doors no one knew existed, driving customer engagement, feedback, and endorsements faster than ever....

Hospitality Digital Marketing

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost...

Social Media in HR: From Policy to Practice

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns.  They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an...

XCPD-760 Using Social Media Tools Effectively

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing...

Strategic Hospitality Marketing

This level provides an introduction to wine marketing terminology and concepts, including the steps in brand creation, packaging decisions, integrated communication strategy, navigating the three tier distribution channels, and direct to consumer sales. Topics of tasting room management, wine...

School of Business and Economics at Sonoma State University

Strategic Wine Marketing

Mastering modern marketing practices

The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more...

Digital Marketing Strategies: Data, Automation, ai & Analytics

 Course Details

This course delves into the operational impact social media efforts have on the internal operations of an organization.  The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After...

XCPD-761 Social Media Strategies & Tactics

 Course Details

This course serves as in-depth review of the program content.  In addition, participants will present and defend a social media project they plan to create, implement, manage, and assess at work.  Faculty and peers provide feedback and assess the effectiveness of the plan and...

XCPD-766 Capstone Course in Social Media

Enhance your understanding of the marketing process, whether you are new to the field or an established marketing veteran. You will explore many tools and techniques that will help in your daily marketing activities and will help to strengthen your company's market position. 

 Explain the...

Global Marketing Essentials

Get maximum return on investment from your organization’s digital marketing spend through this comprehensive review of digital marketing channels and how to create the appropriate blends to meet your marketing goals. Armed with the knowledge of how and where to target your digital marketing...

David Eccles School of Business

Developing a Digital Marketing Plan (Online)

 Employ data and insights to calculate your customer life-cycle value
 Use evidence-based analysis to have better team interactions
 Learn how to co-create value with your customers - and capture it
 Create a value-based action plan ready to deploy in your business

Win, serve, and retain...

IMD Executive Education

Marketing Management (MM) Online Program

Learn and understand how marketing research impacts the overall success of your company, both domestically and globally. You will also explore how international marketing research increases understanding of the international marketing environment, potential markets for a company’s product or...

Marketing for Global Entry

Today, we all leave digital footprints of our behavior. This huge mass of data and the AI (artificial intelligence) algorithms are the new strategic resources through which it’s possible to create value for businesses and individuals. 

New product development, marketing offers, brand content and...

SDA Bocconi School of Management

Big Data and Artificial Intelligence Marketing

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. ...

XCPD-765 Measuring & Calculating Return on Investment for Social Media

You have marketing goals and you’re feeling ready to execute. Maybe you want to increase market share, retain more customers or generally broaden consumer awareness. 

But how do you turn your goals into action? And how will you measure success? In this course, you will explore how to turn...

Developing A Service Strategy and Managing the Brand

Harvard Business School

Economics for Managers

 Value drivers 

The Internet has changed organizations and business profoundly, but it is also changed dramatically itself. The emphasis on data-driven processes and decisions, on social and mobile, but also on mixed-reality and the Internet of things, present new challenges to communicators....

Digital Communication - Online Edition

Market risk has become a dramatically more complex discipline over recent years, with increased focus on internal risk standards, evolving market conditions and significantly increased regulatory requirements
being the major drivers of change. This pace of change shows no signs of abating anytime...

IFF Training

The Mechanics of Market Risk (Online)

Have you always been interested in pursuing a career within Luxury fashion? This online course will immerse you in the world of luxury fashion and what it means to be a the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product. With a focus on branded buying,...

Fashion Buying & Merchandising: Luxury Brands

 Identify and discuss roles of a brand protection team
 Use the RASIC model to establish team member roles and responsibilities
 Discuss the contributions and support provided by the internal champions
 Develop a strategy to secure resources from stakeholders

Eli Broad College of Business

Identifying a Brand Protection Team

 Describe relevant market structures and how counterfeit products infiltrate them
 Discuss how to protect against the presence of counterfeits, develop skills that can be used for gathering of information, and assess the problem before taking action
 How to utilize external and internal...

Market Intelligence: Identifying Counterfeit Products

Media has changed significantly in the past decade. There are new verticals, new platforms, and new content sources. So how do media experts continue to navigate successfully in this ever-changing space? What are the industry dynamics, and how do you stay on top of the competition?

This program...

Columbia Business School

Introduction to Digital Media (online): Understanding Platforms and Content

 Describe the differences between regulatory, industry, academic and professional law enforcement organizations
 Distinguish the roles and responsibilities of law enforcement organizations and areas of specialty
 Identify valuable resources for brand protection within a modern organization


Key Organizations and Resources for Brand Protection

 Design an internal communications plan to raise brand protection awareness of employees and strategic partners
 Develop strategies for external strategic communication with law enforcement, business partners, and consumers

Brand Protection Communication: Training and Strategies

Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art flows. Course discussions outline how these commercial...

Sotheby's Institute of Art

Dynamics of the art Market: art as a Global Business

 Learn the criteria for identifying in-country partners within a given industry and the elements of an in-country threat analysis
 Identify context-specific strategies for gathering counter-intelligence data and understand why it is important to safeguard anti-counterfeiting strategies
...

Developing Networks & Counter-Intelligence Strategies for Brand Protection

The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary...

Business Essentials — Mini-MBA™

 Develop and implement an internal process for resources prioritization that responds to the identified risk of counterfeit products and describe the implications
 Determine what data to collect, analyze, and measure to reduce risk of counterfeit products
 Discuss how to execute risk...

Prioritizing Brand Protection: Analytics and Risk Management

 Understand the jurisdictional differences of law enforcement agencies and the laws they enforce
 Build an effective network of law enforcement partners
 How to educate and train law enforcement about your brand and products
 Identify relevant laws and regulations

Partnerships for Brand Protection - Law Enforcement and Custom Agencies

Leading With Finance

 Explain the goals in selecting a partner
 Discuss creating the agreement or contract with conditions that aid the brand owner, subject to legal guidance
 Discuss the value in monitoring and auditing internal processes and third-party partners

Brand Protection Strategies for Managing Supply Chain Relationships

Become confident in finance with this personalized online program

Already a successful manager, your main goal is to improve your financial knowledge to make better business decisions. You realize a deeper knowledge of finance and accounting offers you the edge over others in your...

Business Finance (BF)

 Define and understand the need and implications for conducting a risk assessment for counterfeit product
 Identify organization and industry specific standards
 Describe the influence of geographic location on regulatory compliance and customary practices

Marketing courses in Cardiff, United Kingdom

Short executive courses on Marketing

Or try online courses