Marketing

Better your skills. BETTER YOUR BOARD.

Jointly developed by the Institute of Corporate Directors and the Rotman School of Management, the Directors Education program is offered nationally at Canada’s top business schools to help board directors clarify their governance mission and fully...

Rotman School of Management

Directors Education Program

The market for Commercial Real Estate investment continues to evolve and integrate with broader investment and capital markets. This two-day course combines theory and industry practice to examine current topics and emerging issues in the increasingly complex world of Real Estate finance and...

Haskayne School of Business

Finance & Investment in Commercial Real Estate

Increase your confidence and effectiveness as a team-builder to drive your people beyond any challenge towards success.

 The learning journey: Leading and building effective teams

Successfully navigating modern business challenges requires individuals to work together to...

Building Effective Teams

Identify and deliver new value for your organization by utilizing entrepreneurial thinking tools, models and frameworks.

This executive development program covers in-depth entrepreneurial thinking concepts, including innovation, design thinking and business modelling which can help transform...

Entrepreneurial Thinking

Negotiating is a daily practice. In business, we need to negotiate deliberately to achieve win-win outcomes. The aim of this program is to develop your capability to build important business relationships and networks and successfully navigate complex situations. This program is designed to learn...

High Performance Negotiating

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the...

Rutgers Business School

Social Media Marketing — Mini-MBA™

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing...

eCornell

Marketing Strategy

Mastering modern marketing practices

The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more...

Kellogg School of Management

Digital Marketing Strategies: Data, Automation, ai & Analytics

Building a Foundation for Marketplace Success

Kellogg knows that successful marketers need a solid marketing strategy as the foundation for achieving a sustainable advantage in today’s competitive business environment. Effectively identifying the elements and creating a fundamentally sound...

Essentials of Marketing Strategy

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming...

Digital Marketing — Mini-MBA™

The practice of marketing is subject to continuous evolution and transformation. Never before have marketing professionals been confronted with such a complex set of tools and channels. Couple this with the fact that today’s marketing objectives hinge on reaching the right customer at the right...

Integrated Marketing Communications (IMC) — Mini-MBA™

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As...

Thunderbird School of Global Management

Global Customer Relationship Management

 Harnessing the Power of the Web for Organizational Advantage

Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the...

Executive Development Center

Digital & Social Media Strategy Certificate Program

In the last decade, Social Media has become a powerful, central tool for the dissemination and discussion of news, engagement and coordination of stakeholders, and rapid deployment of communications campaigns. It also presents new challenges to the effective and accurate dissemination of...

Nicholas School of the Environment

Social Media for Environmental Communications

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics...

London College of Fashion

Social Media Strategy for Fashion

Develop an Effective Digital Marketing Strategy

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in...

UW Professional & Continuing Education

Certificate in Digital Marketing

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms....

Digital Marketing

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From...

Integrated Marketing 360

 Course Details

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes...

School of Continuing Studies

XCPD-762 Writing for Social Media

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data, as well as the analytical...

Data-Driven Marketing

This course focuses on developing and strengthening a social media voice – one that communicates effectively with patients and team members, emphasizes the safety of personal information, and uses marketing principles to benefit the organization and people involved.

Topics include:

• The key...

American Association for Physician Leadership

Social Media for Physician Leaders - Online

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. The world of new media hospitality marketing is opening doors no one knew existed, driving customer engagement, feedback, and endorsements faster than ever....

Hospitality Digital Marketing

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns.  They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an...

XCPD-760 Using Social Media Tools Effectively

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost...

Social Media in HR: From Policy to Practice

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing...

Strategic Hospitality Marketing

Get maximum return on investment from your organization’s digital marketing spend through this comprehensive review of digital marketing channels and how to create the appropriate blends to meet your marketing goals. Armed with the knowledge of how and where to target your digital marketing...

David Eccles School of Business

Developing a Digital Marketing Plan

 Course Details

This course delves into the operational impact social media efforts have on the internal operations of an organization.  The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After...

XCPD-761 Social Media Strategies & Tactics

 Course Details

This course serves as in-depth review of the program content.  In addition, participants will present and defend a social media project they plan to create, implement, manage, and assess at work.  Faculty and peers provide feedback and assess the effectiveness of the plan and...

XCPD-766 Capstone Course in Social Media

Enhance your understanding of the marketing process, whether you are new to the field or an established marketing veteran. You will explore many tools and techniques that will help in your daily marketing activities and will help to strengthen your company's market position. 

 Explain the...

Global Marketing Essentials

 Employ data and insights to calculate your customer life-cycle value
 Use evidence-based analysis to have better team interactions
 Learn how to co-create value with your customers - and capture it
 Create a value-based action plan ready to deploy in your business

Win, serve, and retain...

IMD Executive Education

Marketing Management (MM) Online Program

Learn and understand how marketing research impacts the overall success of your company, both domestically and globally. You will also explore how international marketing research increases understanding of the international marketing environment, potential markets for a company’s product or...

Marketing for Global Entry

Today, we all leave digital footprints of our behavior. This huge mass of data and the AI (artificial intelligence) algorithms are the new strategic resources through which it’s possible to create value for businesses and individuals. 

New product development, marketing offers, brand content and...

SDA Bocconi School of Management

Big Data and Artificial Intelligence Marketing

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. ...

XCPD-765 Measuring & Calculating Return on Investment for Social Media

You have marketing goals and you’re feeling ready to execute. Maybe you want to increase market share, retain more customers or generally broaden consumer awareness. 

But how do you turn your goals into action? And how will you measure success? In this course, you will explore how to turn...

Developing A Service Strategy and Managing the Brand

Harvard Business School

Economics for Managers

This introductory program offers a comprehensive survey of capital markets. Money and banking, the role of central banks and the evolving regulatory landscape are reviewed. The program also provides a thorough grounding in the full range of capital market instruments.


CURRICULUM 

Day...

New York Institute of Finance

Capital Markets Professional Certificate

 Value drivers 

The Internet has changed organizations and business profoundly, but it is also changed dramatically itself. The emphasis on data-driven processes and decisions, on social and mobile, but also on mixed-reality and the Internet of things, present new challenges to communicators....

Digital Communication - Online Edition

This course is a rigorous review of the complete market risk reporting cycle: from risk model selection to data aggregation and model calibration to risk computation and ultimately risk reporting.

This course is a component of:

 Advanced Risk Management Professional Certificate

Prerequisite...

Market Risk Management

This course is a comprehensive survey of fixed income instruments and the markets in which the instruments are traded. Participants will learn how to compute yield- and risk measures for government bonds, corporate bonds and mortgage securities. The emphasis is on the development of a...

Fixed Income Instruments and Markets

Market risk has become a dramatically more complex discipline over recent years, with increased focus on internal risk standards, evolving market conditions and significantly increased regulatory requirements
being the major drivers of change. This pace of change shows no signs of abating anytime...

IFF Training

The Mechanics of Market Risk (Online)

This course offers an introductory survey of the key drivers, players and features of global capital markets. The program provides a thorough grounding in the full range of capital market instruments.

This course is the first component of the Capital Markets Professional...

Market Structure, Products and Regulatory Trends (Capital Markets 101)

Develop a comprehensive, practical understanding of options including market conventions, contract specifications, valuation, trading strategies and the regulation of markets.

This course is a component of the Derivatives Professional Certificate.

Prerequisite knowledge:

 Intermediate MS...

Options Markets I & II

Have you always been interested in pursuing a career within Luxury fashion? This online course will immerse you in the world of luxury fashion and what it means to be a the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product. With a focus on branded buying,...

Fashion Buying & Merchandising: Luxury Brands

 Identify and discuss roles of a brand protection team
 Use the RASIC model to establish team member roles and responsibilities
 Discuss the contributions and support provided by the internal champions
 Develop a strategy to secure resources from stakeholders

Eli Broad College of Business

Identifying a Brand Protection Team

 Describe relevant market structures and how counterfeit products infiltrate them
 Discuss how to protect against the presence of counterfeits, develop skills that can be used for gathering of information, and assess the problem before taking action
 How to utilize external and internal...

Market Intelligence: Identifying Counterfeit Products

This course surveys the major financial instruments traded in capital markets around the world. Understand how stocks are valued. Learn how stocks and bonds are brought to market. Understand the basic mechanics and risks characteristics of derivatives.

This course is the second component of the...

Products, Risks and Strategies (Capital Markets)

Media has changed significantly in the past decade. There are new verticals, new platforms, and new content sources. So how do media experts continue to navigate successfully in this ever-changing space? What are the industry dynamics, and how do you stay on top of the competition?

This program...

Columbia Business School

Introduction to Digital Media: Understanding Platforms and Content

 Describe the differences between regulatory, industry, academic and professional law enforcement organizations
 Distinguish the roles and responsibilities of law enforcement organizations and areas of specialty
 Identify valuable resources for brand protection within a modern organization


Key Organizations and Resources for Brand Protection

 Design an internal communications plan to raise brand protection awareness of employees and strategic partners
 Develop strategies for external strategic communication with law enforcement, business partners, and consumers

Brand Protection Communication: Training and Strategies

Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art flows. Course discussions outline how these commercial...

Sotheby's Institute of Art

Dynamics of the art Market: art as a Global Business

Gain the entrepreneurial expertise to build your own business. Discover how to prepare and launch your venture and pitch to potential investors.

PROGRAMME IMPACT

Start up as you mean     to go on

Gain the cutting-edge skills, knowledge and entrepreneurial know-how to design and pitch a...

London Business School

The Entrepreneurial Edge (Online)

The power of the consumer, the impact of globalization, and the pervasiveness of the digital era are all rapidly shifting organizational approaches, business parlance, and leadership strategy. Experienced professionals must balance the daily demands of a successful career with the necessary...

Business Essentials — Mini-MBA™

 Learn the criteria for identifying in-country partners within a given industry and the elements of an in-country threat analysis
 Identify context-specific strategies for gathering counter-intelligence data and understand why it is important to safeguard anti-counterfeiting strategies
...

Developing Networks & Counter-Intelligence Strategies for Brand Protection

Tell the Right Story to the Right Audience

Does your organization’s content work effectively? Is it delivering the best message to the targeted audience, in line with your business objectives? Or is it missing the mark? Answering these questions is the job of the content strategist, a dynamic...

Certificate in Storytelling & Content Strategy

 Develop and implement an internal process for resources prioritization that responds to the identified risk of counterfeit products and describe the implications
 Determine what data to collect, analyze, and measure to reduce risk of counterfeit products
 Discuss how to execute risk...

Marketing courses in Calgary, Alberta, Canada

Short executive courses on Marketing

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