Marketing

This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed as a...

The Chartered Institute of Marketing

Social Media Marketing

This course will introduce you to the key social media platforms such as Facebook, Instagram, blogging, Twitter, YouTube and LinkedIn. Delegates will understand the benefits of social media marketing, develop the skills to use the core social channels more effectively, learn how to grow and...

Social Media Principles

Create a highly effective social media marketing strategy, so that your campaigns are focused and deliberate, appeal deeply to your target market, and catapult you ahead of the competition. Understand how social media fits in with your other marketing channels and discover how to create a...

Social Media Strategy

Organisations are increasingly recognising the importance of marketing’s role and contribution in achieving sustainable growth and profitability. This workshop will introduce you to the key marketing concepts, tools, models and requirements of modern-day marketing; the foundations on which to...

Marketing Principles

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and...

Fundamentals of Marketing

Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive capabilities with value...

Strategic Marketing

The CIM Digital Marketing in Practice Programme is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing....

Digital Marketing in Practice

This course helps you explore the fundamentals of marketing communications and provides a context for the work you’re doing day to day. You’ll be given a grounding in core principles and examine different elements of the marcoms mix, including advertising, public relations and direct marketing....

Marketing Communications Principles

Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This highly interactive and popular course will take you through the fundamentals of good copywriting and alert...

Principles of Great Copywriting

Sloan School of Management

Digital Marketing and Social Media Analytics

Social media sites, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn, are an essential part of today's digital marketing mix. In this six-part program you will have access to premier subject matter experts, cutting-edge case studies, and testimonials from businesses successfully using...

DePaul University

Social Media Marketing Certificate Program

Learn how to design and implement a successful marketing plan

In a tough economic climate, organisations that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base in ways that are aligned with the organisation's strategic objectives. 

This...

GIBS Business School

Drive growth and create value using social media

Explore and practice the techniques driving growth and value in your business using social media channels and content strategies. This course will help you learn how to navigate social contexts locally and globally and explore platforms,...

Hyper Island

We live in the era of social media. It’s not just today’s teenagers who spend hours on Facebook, Instagram, and YouTube; it’s adults as well. Not surprisingly, businesses and nonprofits know that they must master the art of social media marketing to reach their customers and stakeholders. But...

Stanford Continuing Studies

Successful social media marketing goes beyond maintaining an active social presence. It requires channel-specific strategy and content, and ongoing engagement.

Develop an advanced understanding of social media campaign management and lead generation tactics in the St. Thomas Strategic Social...

Opus College of Business

Strategic Social Media Marketing

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing...

eCornell

Marketing Strategy

Formerly Kellogg on Consumer Marketing Strategy

The consumer marketplace is drowning in noise. To break through and have an impact, business to consumer (B2C) marketers must build a focused marketing strategy to guide how they shape the customer journey, and even more importantly, the...

Kellogg School of Management

Consumer Marketing Strategy

Harvard DCE

Digital Marketing Strategy

Nanyang Technological University Centre for Professional and Continuing Education

Digital Marketing - Gaining Customer Insights With Digital Marketing Analytics!

Digital Marketing: Tapping Into the Power of Social Media Marketing

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the...

Rutgers Business School

Social Media Marketing — Mini-MBA™

According to Adweek, 81 percent of shoppers conduct research online before making a purchase. As a marketer you should meet prospective customers and engage the loyalty of current customers where they are most likely to notice.
Content marketing drives sales, customer loyalty and brand awareness...

Content Marketing Strategy Certificate Program

Driving profitable growth in the new B2B environment

Guided by senior members of Kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the...

Business Marketing Strategy

Value creation in a digital world

Leading Digital Marketing Strategy is a three-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity.

Although the impact of digitisation is not new, the...

INSEAD Business School

Leading Digital Marketing Strategy

Executing Impactful Digital Strategies

Becoming a successful marketing strategist in the digital age requires mastering three brand new customer-focused skills.

First, you need to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT, and...

Driving Digital Marketing Strategy

CRM is a strategic methodology that recognizes customers as the core of the business. Organizations are finding that if they enhance the customer experience, a relationship can form between the customer and the organization. Sustaining this relationship over time leads to customer satisfaction...

Customer Relationship Management (CRM) Certificate Program

This course provides environmental professionals with a process for developing a marketing strategy for developing a campaign to change environmental or conservation behaviors. The field-based skills gained through this course will benefit all practicing environmental professionals faced with the...

Nicholas School of the Environment

Environmental Marketing Strategy for Behavior Change

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As...

Thunderbird School of Global Management

Global Customer Relationship Management

Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.

 Module 1: The buyer persona and...

IE Business School

Digital Marketing, Social Media and Analytics: an Omnichannel Strategy

Customers today expect unique experiences that are simple, dynamic and flexible. This program has been designed to enable participants to deep-dive into the customer experience cultures and strategies that many of the world’s leading companies and organisations have developed to capture and...

The University of Adelaide

Designing the Customer Experience

Get a Solid Foundation in Social Media Issues, 
Opportunities and Tools

This course provides a comprehensive look at social media within a business context. Discover the dynamics that are driving online communications. Explore a range of social media channels and tools, and evaluate the...

Sauder School of Business

Social Media Essentials

As a business owner or marketing professional, you need to find the best and most cost-efficient way to attract and hold your target audience’s attention every day. You know that using social media is the answer, and your company might already have a presence on one or more platforms. But are you...

How to Effectively use Social Media for Your Company and Personal Branding

Digital Marketing - the Power of Linkedin Marketing!

 Harnessing the Power of the Web for Organizational Advantage

Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the...

Executive Development Center

Digital & Social Media Strategy Certificate Program

Building a Foundation for Marketplace Success

Kellogg knows that successful marketing professionals must be competent in sound marketing strategy, robust tactical practices and solid quantitative analysis. Our Essentials of Marketing online program has been designed to align with the...

Essentials of Marketing

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the...

Marketing Analytics

This Advanced Social Media certification course will transform you into an industry-ready social media marketer. Combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this course will help you elevate your brand and execute social...

Simplilearn

Advanced Social Media Certification Training

Develop an Effective Digital Marketing Strategy

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in...

UW Professional & Continuing Education

Certificate in Digital Marketing

In the last decade, Social Media has become a powerful, central tool for the dissemination and discussion of news, engagement and coordination of stakeholders, and rapid deployment of communications campaigns. It also presents new challenges to the effective and accurate dissemination of...

Social Media for Environmental Communications

As digital transformation reshapes every industry and function, marketers everywhere are racing to implement performance-driven marketing strategies that leverage today’s most powerful digital technologies. Artificial intelligence is expected to have up to a $2.6 trillion business impact in sales...

Marketing AI

DePaul University offers a six-week certificate program for marketing professionals to improve their knowledge and application of the theory and practice of digital marketing.

In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile...

Digital Marketing Fundamentals Certificate Program

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms....

Digital Marketing

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes them effective,...

School of Continuing Studies

XCPD-762 Writing for Social Media

Marketing Innovation

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From...

Integrated Marketing 360

A clear marketing strategy focuses on your customers. Unlike a business plan it will help you to clarify who you should sell to, what you should sell them and why they should buy from you rather than a competitor. Cranfield has been at the forefront of leading edge thinking in this area. 

Create...

Cranfield School of Management

Marketing Strategy and Planning: Defining Strategies That Deliver Growth in Sales and Profits

To achieve business objectives, you need a clear marketing strategy. And in today’s dynamic and competitive market, strategic marketing knowledge and skills are a must-have. This programme introduces you to marketing strategy and gives you the tools to understand and evaluate your organisation’s...

Vlerick Business School Executive Education

Essentials in Marketing

Simply confused on how to market on the internet? This six-week certificate program will provide practical guidance and hands-on experience with simple, low-cost Internet marketing tools and techniques. Since 2006, this program has helped to meet the needs of career changers, entrepreneurs, small...

Practical Internet Marketing Certificate Program

Maximize your digital marketing efforts and discover new technologies and techniques to harness the power of data. In the St. Thomas Data-Driven Marketing program, learn to capture, interpret and use data to make more informed, effective digital marketing strategies.

Marketing efforts can be...

Data Driven Marketing

Gain a solid understanding of digital marketing tools, and how they fit into an overall marketing strategy.

Explore digital marketing tools and learn how they fit into your marketing strategy in the St. Thomas Digital Marketing Fundamentals program. In this course, you’ll learn:

 What is...

Digital Marketing Fundamentals

Explore the tools used by marketers across the customer lifecycle through brand awareness, interest, trial and loyalty in the St. Thomas Certified Digital Marketing Professional (CDMP) program. Build on what you learned in Digital Marketing Fundamentals—the prerequisite for this program–and...

Certified Digital Marketing Professional

The healthcare industry has shifted from volume-based care to value-based care: More than ever, healthcare organizations have to prioritize patient engagement and health outcomes. Patients have become more involved with their own health. Providers must adjust how they engage their target audience...

Graziadio School of Business and Management

Certificate in Healthcare Marketing

Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. For any product, navigating the nuances of effectively positioning within a given market and determining optimal...

Product Marketing

What are the benefits of taking a Digital Marketing Course?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for...

Digital Marketing Associate

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. The world of new media hospitality marketing is opening doors no one knew existed, driving customer engagement, feedback, and endorsements faster than ever....

Hospitality Digital Marketing

This course focuses on developing and strengthening a social media voice – one that communicates effectively with patients and team members, emphasizes the safety of personal information, and uses marketing principles to benefit the organization and people involved.

Topics include:

 The key...

American Association for Physician Leadership

Social Media for Physician Leaders - Online

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns.  They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an...

XCPD-760 Using Social Media Tools Effectively

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing...

Strategic Hospitality Marketing

Enhancing digital capabilities to drive your marketing strategy

As new marketing capabilities rapidly emerge and best practices evolve at an unprecedented pace, today’s organizations must work tirelessly to stay on the leading edge. Marketing executives must continually evaluate new...

Marketing courses in Birmingham, United Kingdom

Short executive courses on Marketing

Or try online courses