Marketing

Broaden your reach and impact through effective use of social media recruitment channels

The Recruitment Using Social Media interactive workshop will deliver insight and share experiences that will build your skills and help you make your recruitment process more social and effective. Practical...

CIPD

Recruitment Using Social Media

The purpose of this course is to enable marketers to plan social media activities that are results focused and that generate return on investment (ROI).

Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and...

The Chartered Institute of Marketing

Social Media Strategy

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials...

Digital Marketing

Explore the entire employment journey, from recruitment, employment contracts and typical workplace issues that arise during employment.

The Employment Law Practitioner - a complete approach guides you through the entire employment journey: from recruitment, employment contracts and typical...

The Employment Law Practitioner – a Complete Approach

Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

You will learn how...

Digital Marketing Principles

A dynamic strategic process is a critical part of delivering stakeholder value and generating competitive advantage for your organisation. This intensive course provides insight into the board-level knowledge and skills required to create, implement and evaluate your organisation’s strategy.

 ...

The Institute of Directors

Strategy for Directors

Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the...

GDPR Principles

Social media has become fully integrated into the way we communicate on a daily basis, professionally as well as personally. Facebook, LinkedIn, Twitter, Instagram and other platforms are immediate and powerful ways to reach customers–and for them to communicate back. But to fully leverage the...

Rutgers Business School

Social Media Marketing — Mini-MBA™

Social media sites, such as Facebook, Twitter, Instagram, Pinterest and LinkedIn, are an essential part of today's digital marketing mix. In this six-part program you will have access to premier subject matter experts, cutting-edge case studies, and testimonials from businesses successfully using...

DePaul University

Social Media Marketing Certificate Program

In today’s economy, companies that are behind the curve in social media are putting themselves at a competitive disadvantage. Successful companies need effective and profitable social media strategies. After this course, you will be able to use social media tools and platforms to promote and...

Bauer College of Business

Social Media Marketing

Mastering modern marketing practices

The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more...

Kellogg School of Management

Digital Marketing Strategies: Data, Automation, ai & Analytics

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing...

eCornell

Marketing Strategy

Building a Foundation for Marketplace Success

Kellogg knows that successful marketers need a solid marketing strategy as the foundation for achieving a sustainable advantage in today’s competitive business environment. Effectively identifying the elements and creating a fundamentally sound...

Essentials of Marketing Strategy

Discover how to build, test and implement to deliver real results

The internet has transformed the way we communicate and market to our customers and stakeholders. The wide range of tools allows us to make data driven decisions with more accuracy and insight than ever before. To not use...

Hyper Island

The Digital Marketing Online Course

Understand what goes into the planning, implementation, evaluation, and control of marketing strategies and programs for products and services.

 Topics

 Theories, models and methods that emphasize strategic marketing management principles
 Critically analyzing these theories to be able to...

Western Ontario University

Marketing Strategy and Planning

Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a...

Mini-MBA Brand Development & Marketing Communications

According to Adweek, 81 percent of shoppers conduct research online before making a purchase. As a marketer you should meet prospective customers and engage the loyalty of current customers where they are most likely to notice.
Content marketing drives sales, customer loyalty and brand awareness...

Content Marketing Strategy Certificate Program

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming...

Digital Marketing — Mini-MBA™

Understand the development and importance of customer relationship management (CRM) as an integral part of an organization's strategy. Determine the need for it's implementation, as well as some processes and procedures being used to accomplish this organizational goal of serving the customer. As...

Thunderbird School of Global Management

Global Customer Relationship Management

Make an immediate impact in your organisation with a unified and coherent cross-channel strategy that
secures customer loyalty.

PROGRAMME IMPACT

Go beyond digital. Go omnichannel.

Apply the latest thinking in modern marketing and become equipped to build an effective omnichannel strategy...

London Business School

Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

Content marketing is the backbone of digital marketing. According to the Content Marketing Institute, 93% of B2B marketers have embraced content marketing over traditional advertising. Content marketing, through its focus on providing timely and relevant information to your target market, fosters...

Content Marketing

 Harnessing the Power of the Web for Organizational Advantage

Online activity has achieved global saturation, social media is the new normal and the rise of mobile devices and e-commerce has opened up vast opportunities to large and small businesses today. Professionals who understand the...

Executive Development Center

Digital & Social Media Strategy Certificate Program

Whether you’re starting a brand, entering the world of fashion PR and marketing, or simply need to boost your online presence, social media is an indispensable tool in the world of fashion. Perfect for budding fashion journalists, designers, PRs or marketers, this course will teach you the basics...

London College of Fashion

Social Media Strategy for Fashion

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the...

Marketing Analytics

In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms....

Today’s marketing professionals are challenged to generate growth, engagement, and greater efficiency in an increasingly competitive environment. Master the essential marketing skills, principles, and tactics you need to help your brand stand apart in a rapidly evolving digital landscape. From...

Integrated Marketing 360

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes them effective,...

School of Continuing Studies

XCPD-762 Writing for Social Media

Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This...

Kenan-Flagler Business School

Customer-Driven Marketing

Learn how to maximize the impact and efficacy of a marketing campaign using integrated communication strategies. Explore communication elements such as advertising, sales, public relations and media. Learn how to utilize numerous tools and strategies in order to develop an integrated...

Integrated Marketing Communications

This course focuses on developing and strengthening a social media voice – one that communicates effectively with patients and team members, emphasizes the safety of personal information, and uses marketing principles to benefit the organization and people involved.

Topics include:

 The key...

American Association for Physician Leadership

Social Media for Physician Leaders - Online

Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local,...

Marketing Foundations

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

 Topics

 Social media...

Foundations of Digital Marketing

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. The world of new media hospitality marketing is opening doors no one knew existed, driving customer engagement, feedback, and endorsements faster than ever....

Hospitality Digital Marketing

Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website?

The two legs of a successful search marketing program are 1)...

Search Engine Advertising

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns.  They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an...

XCPD-760 Using Social Media Tools Effectively

Get maximum return on investment from your organization’s digital marketing spend through this comprehensive review of digital marketing channels and how to create the appropriate blends to meet your marketing goals. Armed with the knowledge of how and where to target your digital marketing...

David Eccles School of Business

Developing a Digital Marketing Plan

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost...

Social Media in HR: From Policy to Practice

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing...

Strategic Hospitality Marketing

This level provides an introduction to wine marketing terminology and concepts, including the steps in brand creation, packaging decisions, integrated communication strategy, navigating the three tier distribution channels, and direct to consumer sales. Topics of tasting room management, wine...

School of Business and Economics at Sonoma State University

Strategic Wine Marketing

This course serves as in-depth review of the program content.  In addition, participants will present and defend a social media project they plan to create, implement, manage, and assess at work.  Faculty and peers provide feedback and assess the effectiveness of the plan and lessons learned. ...

XCPD-766 Capstone Course in Social Media

This course delves into the operational impact social media efforts have on the internal operations of an organization.  The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After the initial phase...

XCPD-761 Social Media Strategies & Tactics

Enhance your understanding of the marketing process, whether you are new to the field or an established marketing veteran. You will explore many tools and techniques that will help in your daily marketing activities and will help to strengthen your company's market position. 

 Explain the...

Global Marketing Essentials

 Employ data and insights to calculate your customer life-cycle value
 Use evidence-based analysis to have better team interactions
 Learn how to co-create value with your customers - and capture it
 Create a value-based action plan ready to deploy in your business

Win, serve, and retain...

IMD Executive Education

Marketing Management (MM) Online Program

Learn and understand how marketing research impacts the overall success of your company, both domestically and globally. You will also explore how international marketing research increases understanding of the international marketing environment, potential markets for a company’s product or...

Marketing for Global Entry

Today, we all leave digital footprints of our behavior. This huge mass of data and the AI (artificial intelligence) algorithms are the new strategic resources through which it’s possible to create value for businesses and individuals. 

New product development, marketing offers, brand content and...

SDA Bocconi School of Management

Big Data and Artificial Intelligence Marketing

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. ...

XCPD-765 Measuring & Calculating Return on Investment for Social Media

This course provides an in-depth study of Direct-to-Consumer (DTC) marketing and eCommerce, including digital marketing, from a wine industry perspective.  Participants will explore opportunities and challenges associated with eCommerce and DTC wine sales, and the methodology required to promote...

Direct to Consumer Marketing & Ecommerce for the Wine Industry

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an...

Brand Management

Harvard Business School

Economics for Managers

This introductory program offers a comprehensive survey of capital markets. Money and banking, the role of central banks and the evolving regulatory landscape are reviewed. The program also provides a thorough grounding in the full range of capital market instruments.


CURRICULUM 

Day...

New York Institute of Finance

Capital Markets Professional Certificate

This course is a rigorous review of the complete market risk reporting cycle: from risk model selection to data aggregation and model calibration to risk computation and ultimately risk reporting.

This course is a component of:

 Advanced Risk Management Professional Certificate

Prerequisite...

Market Risk Management

This course is a comprehensive survey of fixed income instruments and the markets in which the instruments are traded. Participants will learn how to compute yield- and risk measures for government bonds, corporate bonds and mortgage securities. The emphasis is on the development of a...

Fixed Income Instruments and Markets

Market risk has become a dramatically more complex discipline over recent years, with increased focus on internal risk standards, evolving market conditions and significantly increased regulatory requirements
being the major drivers of change. This pace of change shows no signs of abating anytime...

IFF Training

The Mechanics of Market Risk (Online)

This course offers an introductory survey of the key drivers, players and features of global capital markets. The program provides a thorough grounding in the full range of capital market instruments.

This course is the first component of the Capital Markets Professional...

Market Structure, Products and Regulatory Trends (Capital Markets 101)

Develop a comprehensive, practical understanding of options including market conventions, contract specifications, valuation, trading strategies and the regulation of markets.

This course is a component of the Derivatives Professional Certificate.

Prerequisite knowledge:

 Intermediate MS...

Options Markets I & II

 Identify and discuss roles of a brand protection team
 Use the RASIC model to establish team member roles and responsibilities
 Discuss the contributions and support provided by the internal champions
 Develop a strategy to secure resources from stakeholders

Marketing courses in Birmingham, United Kingdom

Short executive courses on Marketing

Or try online courses