Valerie Sheppard
at Merage School of Business
Biography
Merage School of Business
Valerie Sheppard has more than 30-years of experience in branding, business strategy development and execution, and coaching from both line management, teaching and consulting roles. She is certified professionally-qualified to teach at the collegiate level by the AACSB, and has taught both undergraduate and graduate level marketing courses at The University of California Irvine Merage School of Business.
While working as a Vice President at ConAgra Foods, Valerie managed a portfolio of popular food brands with net sales close to $1 Billion dollars. Valerie led large cross-functional teams for national and regional brands through all aspects of growth development including manufacturing, positioning, packaging, consumer messaging, and selling strategy and execution.
Prior to that, Valerie was a Managing Consultant for the international marketing consultancy, The Zyman Group, where she developed long-term brand growth strategy and positioning for leading brands across a host of verticals including food and beverages, pharmaceuticals, and entertainment. She was instrumental in development of a strategic shift that led to the turn-around of a $500MM business at a major client.
Prior to Zyman Group, Valerie spent seven years at Procter & Gamble managing all strategic brand planning, brand positioning, communication strategy and messaging for several successful pharmaceutical brands. During her tenure, she was awarded multiple awards for excellence in strategy, execution, and coaching.
Valerie holds an MBA from the Whitman School at Syracuse University, where she graduated as a member of the National Marketing Honor Society and was awarded seven faculty awards for excellence. Her BA is in speech communication from George Mason University in Fairfax, VA.
Videos
Valerie R. Sheppard - Being vs. Doing
Read about executive education
Other experts
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.