Sourav Borah

Publications/Articles/Cases

• Sharma, A., Moses, A., Borah, S.B., & Adhikary, A. (2019) (Forthcoming).Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective. Journal of Business Research.
• Borah, S.B., Prakhya, S., & Sharma, A. (2019) (Forthcoming). Leveraging Service Recovery Strategies to Reduce Customer Churn in an Emerging Market. Journal of the Academy of Marketing Science.
• Sharma, A., Kumar, V., Yan, J., Borah, S.B., & Adhikary, A. (2019). Understanding the Structural Characteristics of a Firm's Whole Buyer-Supplier Network and Its Impact on International Business Performance. Journal of International Business Studies, 50(3), 365-392.
• Sharma, A., Kumar, V., & Borah, S. B. (2017). Ritualization: A Strategic Tool to Position Brands in International Markets. Journal of International Marketing, 25(2), 1-24.

Education

• Doctor of Philosophy - PhD Indian Institute of Management Bangalore (2013 — 2019)
• MBA Institute Of Technology And Management (2008 — 2010)
• Jorhat Engineering College
• itm

Companies

• Assistant Professor Indian Institute of Management Ahmedabad (2018)
• FPM Student Indian Institute of Management, Bangalore (2013 — 2019)
• Academic Associate Indian School of Business (2010 — 2013)