Sidneyeve Matrix

Dr. Matrix teaches courses at Queen's in mass communications, marketing, digital and social media. She is an Associate Editor (social media) of The Journal of Professional Communications. Her work on digital, mobile, and social media communications has been published in popular and scholarly journals. Her social media initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, CBC, CTV, Yahoo!, MSN.ca, Canada.com, The Toronto Star, The Globe and Mail, and Discovery Channel's Daily Planet. She is a regular internet trends analyst for several national broadcast and print media outlets and many regional newspapers and radio broadcasts. Dr. Matrix is a professional blogger who writes about technology and Generation Y for Macmillan Publishers, and she is recognized as one of the top marketing professors on Twitter. In her role as a professional speaker and social media communications strategist, she helps organizations, corporations, small businesses, and entrepreneurs raise their digital I.Q. and adjust to the new modes of engagement in the age of social media.