Rob Maslin

Rob Maslin graduated from MA (RCA) Design Products in 2010 (before service design became a course) and was part of the fellowship at Imperial College Business School. Now director of We All Design and freelance design and researcher, Rob’s work is focused on creating deep insights into the reality of people’s circumstances, behaviour and experience and how they are affected by business, for better or worse. He then uses design and creativity to choreograph services and create great experiences. The outcomes We All Design produce are not novel for the sake of differentiation. Our design is different because it solves problems in ways that are surprisingly relevant to needs of people, business and the environment. Rob has worked with clients including Festival Republic, Kyocera, The RSA, Knowledge Transfer Network, Ordnance Survey, The Cabinet Office, and more.