Robert Kwortnik, Cornell


Associate Professor

Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, and the Cornell Hospitality Quarterly. He has been honored eight times as a Teacher of the Year by students at the Cornell School of Hotel Administration. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.

Academic Degrees

  • PhD Temple University, 2003
  • MBA California State University at Northridge, 1994
  • BA Temple University, 1987

Faculty Expertise

  • Services Marketing
  • Integrated Marketing Communications
  • Leisure Cruise Industry
  • Hospitality Marketing
  • Tourism
  • Experience Design and Marketing
  • Digital and Social-Media Marketing

Read about executive education

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