Rik Reppe

CEO, Experience Alchemists at USC Marshall School of Business

Biography

USC Marshall School of Business

I’m a recovering consultant. Over 25 years I climbed the ladder, eventually becoming a partner at PwC during which time I led its Global Customer Experience Practice and was one of the founding partners of its hybrid agency-consultancy, the Experience Center.

I have been, throughout my career, a change agent. That means when companies have needed someone to come in and help them see the future that should be, they call me. As we move into the Digital Experience Age and companies find they need a new vision, a new experiential strategy and new culture, organization, and operating models…they call me..

Design Thinking is the wave of the future: With the ubiquity of digital enablers and the coming of age of the digital natives, design thinking must be put into the mix as a needed counterbalance to management theory and process engineering.

Based on all of the above, I believe we have a golden opportunity to change how companies think about experience and how they go about addressing experience challenges. I’d be thrilled to have you join us.

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