Raluca Bunduchi

Bachelor in Economics (specialisation in Banking & Stock Exchange) (Babes-Bolyai), MSc Informatics for Business (Babes-Bolyai); PhD in Management Science (Strathclyde)

Raluca joined the School as a Senior Lecturer in Innovation in August 2013 from the University of Aberdeen where she has worked since 2005 as a Lecturer and then Senior Lecturer in Management. Previous positions include Research Fellow at the Research Centre for Social Science at the University of Edinburgh, and Teaching Assistant at the Faculty of Economics, Babes-Bolyai University.

Research Taxonomy

• Information systems
• Technology & organisational change
• User innovation
• Institutional change
• Digital innovation
• Business models / business model innovation
• eBusiness & eCommerce
• Technology & innovation management
• Innovation & entrepreneurship
• Adoption & use of information technologies in organisations
• Inter-organisational relationships
• Information technologies in supply chain
• Product innovation
• Standardisation

Research Interests

• Information systems innovation, with a focus on the development, adoption and use of hybrid innovations, the role of social context in shaping technology use, and value creation through technology use.
• Product innovation, with a focus on open & collaborative innovation approaches & legitimacy seeking mechanisms in product innovation
• Standardisation, with a focus on institutional misalignments and hybridisation of IT standard settings