Rajnish Tuli
at NUS Institute of Systems Science
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- NUS Institute of Systems Science
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NUS Institute of Systems Science
16 years of experience in marketing insights and analytics across Asia, with special focus on consumer, retailing, brand research and policy development and evaluation. Expertise to integrate data from multiple sources. Extensively worked on segmentation, brand positioning, pricing decision, ROI, Communication, portfolio optimization domain and policy development and evaluation. Worked with MediaCorp (Head of Marketing Science), Kantar Millward Brown (Lead Marketing Science SEA), McKinsey and MART (Rural Marketing). Co-authored a textbook on ‘Retail Management’ published by Oxford University Press. Visiting faculty at IIMs, IITs, XLRI and S.P. Jain Management Institute
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