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Biography

Rotman School of Management
Professor, Co-Director of the Susilo Institute, Ethics Marketing

I'm a behavioral scientist, named one of "The 40 Most Outstanding B-School Profs Under 40 In The World" (Poets&Quants, 2014). With my focus on behavioral economics, I investigate how expectations, emotions, peers, and random cues in the environment affect how we think about products, money, investments, and morality, and their implications for welfare, development, and policy. My research topics range from the dishonesty of honest people to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ donation, and nudges to reduce credit card delinquency. I was nominated for the SSHRC Aurora Prize for "Outstanding New Researcher" in Canada, and am the recipient of several teaching and research awards, including the William F. O'Dell Award of AMA's Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with my 2008 JMR paper on Dishonesty).

I have published my research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of my work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, Frankfurter Allgemeine Zeitung, and Harvard Business Review's Breakthrough Ideas. Other popular accounts of my work have been featured in the New York Times bestsellers Drive by Daniel Pink as well as Predictably Irrational, The Upside of Irrationality, The (Honest) Truth about Dishonesty, and Money and Sense by Dan Ariely, and in the 2015 documentary movie (Dis)Honesty—The Truth About Lies by Yael Melamede.

Aside from my research, I have given public talks on topics involving various aspects of consumer behavior, behavioral economics, ethics, and policy. Engagements include the Canada Revenue Agency, European Commission, OECD, Toyota, Google Ventures, and TEDxToronto.

Most recently, I acted as the behavioral scientist of the World Bank’s behavioral insights team (eMBeD) in Washington DC, with which I am still affiliated. Additionally, I serve as advisor on boards of various government (e.g., of the Privy Council Office Innovation Hub for Behavioral Economics in Canada) and non-for-profit organizations (e.g., Irrational Labs in San Francisco, CA).

Before joining academia I worked with a spin-off of KPMG as a management consultant in Europe. Before becoming a professor, I was a post-doctoral associate and lecturer in marketing at MIT Sloan School of Management and the MIT Media Lab (Dan Ariely's eRationality Group).

Associate Professor of Marketing Member of the Behavioural Economics in Action Research Cluster Science Leadership Program Fellow Degrees:Dr. rer. pol. (Ph.D. equivalent), Johannes Gutenberg-University, Mainz, Germany Dipl. Kff. (M.Sc. equivalent), Johannes Gutenberg-University, Mainz, Germany A behavioural scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets&Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O''Dell Award of AMA's Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty). Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is also a sought-after applied researcher, consultant, and public speaker. Speaking engagements include the European Commission, the Canada Revenue Agency, and Google Ventures.

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