Nermin Hairedin

Nermin Hairedin is a digital, data, and marketing professional. She is currently board executive in SOK (S Group), Örum, VR-yhtymä, and Delipap Oy. In addition, she serves as an advisor, keynote speaker, and investor.

Hairedin has an extensive background in digitalizing businesses for over 20 years. She has a background from successful turnarounds and growing businesses exponentially, both greenfield and M&A. She has been part of founding Fonecta and worked as one of the pioneers in setting up data-driven businesses. She has held several senior management positions at Nokia, the latest being globally responsible for digital marketing operations. Her latest corporate position until August 2019 was as the Finnish CEO of marketing agency giant Dentsu, where she, together with her team, multiplied profit and grew turnover over 70% in the stagnant market.

Hairedin has practical knowledge of global markets, with a special emphasis on China and SEA. Business experience covers services, telecom, media, retail, sales, data&analytics, and marketing. She has specialized in digital transformation, which is all about organizational culture, as well as driving marketing to be a strategic asset for growing company value.

She holds an M.Sc. degree from Aalto University (Helsinki School of Economics and Business Administration) and has university studies also from France, Turkey, the USA, and Sweden.