Miying Yang

Dr Miying Yang joined the University of Exeter in Jan 2017 as a Lecturer in Engineering Management. Prior to this, she obtained her PhD degree at the Institute of Manufacturing at University of Cambridge in Jan 2016, and has worked as a Research Associate at University of Cambridge and Research Fellow at Cranfield University until Dec 2016. She was a visiting scholar at Stanford University in Jun-Aug 2018 to investigate how disruptive technologies and business model innovation can improve sustainability performance in manufacturing firms.

Miying is enthusiastic about bridging the gap between theory and practice by transforming theory into practical tools to solve real problems faced in industries. She has developed the Sustainable Value Analysis Tool (SVAT) to help over 50 companies analyse value uncaptured throughout the product life cycle and to identify opportunities for sustainable value creation. The tool has been used in a large number of companies in Europe, China and Brazil for various purposes, including consultancy, business education and university education.

Research interests

• Servitization / Product-service systems (PSS)
• Business model innovation for sustainability
• Business model innovation through disruptive technologies (such as big data and AI)
• Circular economy
• Sustainable supply chains

Research projects

• 09/2019-09/2021: Royal Society Newton Mobility Grants on "Enhancing UK-Brazil competencies in digital technologies and business model innovation for circular economy”, UK PI, £11.888k
• 06/2019-04/2020: EPSRC Digitally Enhanced Advanced Services Network+ Manufacturing Project on “Development of a digital twin prototype for DEAS value delivery system”, CoI, £99.899k
• 04/2019-10/2019: STFC Food Network+ Award on “Exploring applications of STFC sensor technologies and data analytics for enhancing sustainable production and food safety in the Indonesian shrimp aquaculture industry”, PI, £9495
• 09/2017-09/2019: NSFC Award on“Mass personalization oriented modular design for ecological product-service system”, ¥600k, overseas collaborator

Teaching

• ECMM179 Global Sourcing and Logistics Management (module leader)
• ECMM113 Agile, Lean and competitive enterprise
• ECMM112 Manufacturing supply chain management