Matteo Montecchi

Matteo Montecchi is a Teaching Fellow in Marketing at King’s Business School. He has several years of experience in marketing education across a range of universities in the UK and abroad. At KBS, Matteo teaches modules at undergraduate and postgraduate level, including Principles of Marketing, Consumer Behaviour and Social Media Marketing.

Matteo is interested in how digital technologies and emerging social platforms influence the creation, development and management of fashion and luxury brands. His interests also include marketing decision-making and regulatory issues associated with the distribution of luxury products.

Matteo has a Bachelor’s Degree in Business Economics (University of Modena and Reggio Emilia), an Executive Master in Marketing and Sales (SDA Bocconi School of Management and ESADE Business School), a Master’s Degree by Research in Marketing (Birkbeck College, University of London) and a PgCert in Academic Practice (University of the Arts London). He is Fellow of the Higher Education Academy (FHEA).

Previously Matteo held the positions of senior lecturer, course leader and programme director at UAL (University of the Arts London, London College of Fashion) – Fashion Business School. He holds visiting positions at Milan Politecnico and Università Cattolica del Sacro Cuore (Milan) and works with global fashion and luxury companies to explore emerging consumers’ drivers and how these are re-shaping purchasing experiences.

Publications

• Luxury Goods: the Right to Selective Distribution Strategies? Reflections on the EuropeanCompetition Framework on Online Sales 15 January 2020
• Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity 01 January 2019
• Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance 01 May 2020
• Managing Fashion Customers 12 November 2018
• A false image of health: how fake news and pseudo-facts spread in the health and beauty industry 08 August 2019
• It's real, trust me! Establishing supply chain provenance using blockchain 01 May 2019
• The effects of online customer reviews on fashion clothings purchase intention: peripheral cues and the moderating role of involvement. 01 January 2017
• Let It Go: Consumer Empowerment and User Generated Content - An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age 01 January 2017