Joanna Pineda

Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix Group has grown into one of the top web design and development agencies in the Washington, DC area with more than 40 employees — all who bring exceptional talent and expertise to the table.

It’s also through Joanna’s vision that the company developed a web-based Association Management Software (AMS) product, MatrixMaxx, which is used by many associations nationally.

Her leadership has not gone unrecognized. In 2009, she was honored by SmartCEO Magazine, as one of its “Top 100 Business Leaders,” and by Washingtonian Magazine as one of the top “100 Leaders in the DC Tech World,” or, as she phrased it, a leading “techie.” In 2004, The Washington Business Journal named her one of the area’s most influential businesswomen.

She’s also been featured in the Washington Post, Associations Now, Wall Street Journal and Forbes Magazine, as well as on Executive Leadership Radio.

She’s spoken at a number of national conferences, including ASAE’s 2013 Tech Conference.

Joanna is actively involved in the community. She currently serves on the Alexandria Marketing Fund, designed to help generate revenue by promoting the city as a tourist, shopping and food destination, as well as a business market.

She has served on the board of directors of Doorways for Women and Families, a nonprofit organization that strives to end homelessness and family and intimate partner violence in Northern VA. In addition, she is involved with local groups that focus on empowering women, including DC Web Women and Women Grow Business.

Prior to starting Matrix Group, Joanna was President of Business Information Network, a Web development company. Joanna received her Bachelor’s degree in International Relations from Stanford University and Master’s degree from the School of Advanced International Studies at Johns Hopkins University.

When she’s not wearing her CEO hat, Joanna is mom to her two adorable sons C.J. and M.J.