Gemma Butler

at Imperial College London

Schools

  • Imperial College London
  • The Chartered Institute of Marketing

Expertise

Links

Biography

Imperial College London

Gemma is the Marketing Director at the Chartered Institute of Marketing. Prior to joining CIM she was at Xerox and Sony where she spent much of her career specialising in commercial strategy and proposition development, as well as category buying. Gemma has been fortunate enough to travel the world with her roles and bring to market some of the coolest products in consumer electronics.In her current role at CIM, Gemma is responsible for leading her department in all things marketing and is part of the senior management team responsible for building and driving the strategy and direction of CIM. Called on frequently in the press, she is provides insight and opinion in communicating what marketing needs to do, both internally and externally to raise its importance as a critical business function.

Courses Taught

Read about executive education

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