Fredrik Hallberg
Partner at The Commercial Works at Hanken School of Economics
Biography
Hanken School of Economics
Seasoned Marketing Strategy Director and Management Consultant with more than 20 years of experience. Responsible for defining the marketing- and media strategy for some of Swedens largest advertisers. Experienced in both online- and offline strategy formulation and implementation. A popular speaker at many public seminars and a highly respected letcurer at IHM Business School, Hyper Island, The Business School of Gothenburg, KTH Executive Education, Chalmers (Fenix), Berghs School of Communication and Dentsu Digital Academy. Part of the jury for 100 wattaren, Guldägget and Stockholm Media Award.
Specialties:
- Marketing Strategy
- Media Strategy
- Innovations management
- Relationship management and relationship marketing
Courses Taught
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