Chiara Piancatelli

Chiara Piancatelli, PhD, is Lecturer of Digital Marketing at SDA Bocconi School of Management, Milan. Since January, 2019 she is Executive Program Director of the courses Digital Communication (Ed. Online & Ed. Blended) and Marketing (Ed. Evening) and Adjunct Professor of Marketing at Bocconi University.

Her research activities focus on Digital Marketing, Social Media Marketing, Event Marketing and Big Data & AI Marketing. Chiara's current research projects aims to determine how digital technologies and tools help marketing to become more precise and predictive in order to create an augmented value for customers. She is research associate at Deakin University, Australia, where she spent a visiting period during her PhD in Management & Innovation.

She is the author of numerous articles and book chapters on the subject. Among others academic journals, her work has been published on International Journal of Market Research (IJMR) and Journal of Strategic Marketing (JSM). She is a member of the World Internet Project (WIP) and she presented at the International Conference of Arts and Cultural Management (AIMAC 2017 Beijing, 2019 Venice) and during the European Academy of Management (EURAM 2018, Reykjavík).

Chiara earned a MSc in Economics and Management from Bocconi University and a PhD in Management & Innovation from Cattolica del Sacro Cuore University.

Teaching domains

• Digital Communication
• Omnichannel Customer Experience
• Big Data and AI Marketing
• Customer-Centric Digital Migration
• eCRM

Education

• Doctor of Philosophy - PhD Joint Program Università Cattolica del Sacro Cuore - Deakin University (2016 — 2018)
• Bachelor's degree Università Bocconi (2011 — 2013)
• Campus Abroad Tsinghua University (2014)

Grants & Honors

Best Paper Award for the paper “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” (co-Authors M.Massi, A.Vocino) – 2022 AMS Psychology and Marketing Special Awards, Omni-Channel and Supply Chain Management Tracks, Academy of Marketing Science Annual Conference in Monterey - May 25-27, 2022 , 2022