Carlos Rodriguez

Carlos M. Rodríguez, PhD, is the and Associate Professor of Business Administration, and the Director of the Center for the Study of Innovation Management CSIM at Delaware State University. The center is designed to help address innovation capabilities demands from the manufacture and service industry, economic development offices, regional technology clusters and other stakeholders. More importantly, the center provides innovation knowledge and leading management insights to support the nurturing of an innovation culture and the management of innovation initiatives at the regional, national, and international levels. Dr. Rodriguez is a published author having written Product Design and Innovation - Analytics for Decision Making, a practical, hands-on resource that guides readers through the entire design process and the methodologies applied in industry. “It illustrates the product conceptualization, the design of new products, and product innovation efforts through the application of proven successful methodologies and industry practices to see a project through to launch – while minimizing future commercial risks,” Dr. Rodriguez said. He added that the book has a Human-Centered Product Design Perspective supported in the dimensions of Marketing, Management, and Analytics. “While many books on product management, development, and product marketing exist, they do not explore these techniques and the applications outside the traditional marketing management context,” Dr. Rodriguez said. “The result is a serious lack of understanding for professionals around the world about the design process itself and the tools for product development.” Beginning with concepts and ideas, Dr. Rodríguez provides the analytical and quantitative skills needed to see a project through to launch—while minimizing future commercial risks. Dr. Rodriguez has industry experience as a product marketing manager, design manager, brand manager and advertising director.

EDUCATION

• Ph.D. Doctor of Philosophy Marketing and Quantitative Methods The Pennsylvania State University, University Park, U.S.A.
• M.Sc. Master of Science Marketing and Statistical Methods The Pennsylvania State University, University Park, U.S.A.
• M.B.A. Master of Business Administration Marketing Escuela de Administración de Negocios para Graduados, ESAN, Perú.
• I.E. Degree in Engineering B.Sc. Bachelor of Science Industrial Engineering Universidad Nacional de Ingeniería UNI, Perú.

RESEARCH INTERESTS/AREA

• New Product Development, Product Design and Branding, Designing Product Experiences
• Innovation, Technology Management, and Design of Marketing Capabilities
• Relationships Marketing: Business-to-Business, Processes of Trust Building
• Strategic Alliances and Joint Ventures design, process and implementation
• Internationalization Processes, Exporting, and Market Entry Strategies
• Decision Making Processes in Marketing and Strategic Marketing in Cross Cultural settings

PROFESSIONAL MEMBERSHIPS

• Academy of Marketing Science, AMS, USA
• Product Development Management Association, PDMA
• American Marketing Association, AMA, USA
• Consejo Latinoamericano de Escuelas de Administración, CLADEA
• Business Association for Latin American Studies, BALAS
• Association of Engineers of Peru # 25266