Brian Mcgrath
Lecturer - Strategy at The UCD Michael Smurfit Graduate Business School
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- The UCD Michael Smurfit Graduate Business School
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The UCD Michael Smurfit Graduate Business School
Brian is lecturer of Competitive Strategy and Strategy Execution on the Smurfit School’s MBA programmes. In 2017 he received the UCD College of Business Award for Outstanding Contribution to Student Learning. His current research interests are in the areas of organizational inertia and entrepreneurial persistence. He has presented his research at leading international academic conferences such as the Academy of Management annual meeting, the European Group for Organizational Studies (EGOS) annual colloquium, and the Strategic Management Society’s annual conference. Brian has held key leadership roles within the UCD School of Business. He has served as Academic Director of MBA Programmes and prior to that was Academic Director of Overseas Programmes (Singapore and Hong Kong).
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