Barry Bayus
Roy O. Rodwell Distinguished Professor of Marketing at Kenan-Flagler Business School
Schools
- Kenan-Flagler Business School
Links
Biography
Kenan-Flagler Business School
Innovation, new product design and development, marketing strategy and technological change are the teaching and research interests of Barry Bayus.
He has taught in several programs dealing with the topics of innovation and product development, product management, and marketing strategy. He also has delivered custom courses on these topics for programs offered by UNC Kenan-Flagler, Product Development Management Association, GfK (Germany) and the University of Georgia.
Dr. Bayus worked in both industry and academia before joining UNC Kenan-Flagler. After receiving his PhD, he joined RCA as a senior member of its corporate staff and worked on market forecasting approaches. He served on the business school faculties at Cornell University and the Wharton School.
He received his PhD and MS from the University of Pennsylvania and BS degrees in economics and mathematics from the Massachusetts Institute of Technology.
Areas of Expertise
- marketing
- product development
- innovation
- technology - innovation
- marketing - services
- strategy - marketing
- crowdsourcing
- crowdfunding
Read about executive education
Other experts
Chen Bo Zhong
Chen-Bo Zhong is a Professor of Organizational Behavior and Human Resource Management at Rotman School of Management. His research focuses on ethics, moral psychology, decision making and unconscious processes. He has published in journals such as, the Science, Psychological Science, Administrati...
Parker Shipton
Professor Parker Shipton’s current and continuing research interests include economic, legal, and symbolic anthropology and the history of social studies. Topics of his research, teaching, and writing have included agriculture, food, and hunger; credit and debt; land rights, attachment, and belon...
Svenja Falk
Svenja Falk is Managing Director in Accenture, a fellow at the Hertie School of Governance in Berlin and honorary professor at the Justus-Liebig Universität Giessen. She designs global strategies and research programmes in areas such as future of work, digital transformation and public management...
Popular Courses
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.