Anthony Tasgal

Lecturer at The Chartered Institute of Marketing


  • The Chartered Institute of Marketing




The Chartered Institute of Marketing

Tas has created or endured around 6,000 presentations in his career. As a result, he has been writing and carrying out courses on the subject of storytelling in business for 15 years from the UK to the US and in France. Over that time, he has trained some 1,000 people in the art and science of storytelling. He is the author of The Storytelling Book [LID publications]. It was CIM’s book of the month in December and 2015, runner up in Marketing Book of the Year 2016, and is already in a third print.

P.O.V. Marketing and Research - Founder

Anthony "Tas" Tasgal is a Man of Many Lanyards. He runs his own training company, acts as Course Director for the Chartered Institute of Marketing and the Market Research Society, and teaches courses on Storytelling, Behavioural Economics, and Insightment and Creative Briefing, and also lectures at various universities as well as doing freelance brand strategy. He is the author of The Storytelling Book, the award-winning guide to using storytelling techniques to improve presentations and communication.


Courses Taught

Read about executive education

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