Anneke Neuhaus

Head of Thought Leadership, Siemens AG

Dr. Anneke Neuhaus is Head of Thought Leadership at Siemens AG, a global technology powerhouse. In her role, she is responsible for the company’s reputation management, branding and positioning. Before taking on her current position in 2017, Anneke was a professor at Frankfurt University of Applied Sciences and held leading positions in communications and marketing at Deutsche Bank and WestLB AG (later Portion AG). Anneke graduated from the University of Göttingen, Germany, with a doctorate in Economics and Political Sciences after completing her studies in Germany and France, and began her career as a business consultant in the automotive industry. A seat on the Board of the Hartog Trust in Hamburg provides her with the opportunity to apply her experience in the not-for-profit sector.