Courses similar to Strategic Brand Positioning and Marketing (dubai, Online) (Oxford Management Centre)

Oxford Management Centre

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The power of brands has increased enormously in the past 25 years, Apple®, Google®, Microsoft®, Amazon® and Facebook® have combined annual revenues in excess of $800 billion and previously defunct brand names such as Blaupunkt® and Akai® have been revived – because brands sell products and...

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Successful marketers maximize their sales opportunities by using integrated marketing communications, which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management and electronic media. Prepare an integrated marketing communications...

Oxford Management Centre

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Mixing Media for Greatest Impact This Oxford Management Marketing Communication online training course will change the way you think about and approach your work. As advertising and traditional marketing promotion have become less active, the focus has moved to combine the many channels used by...

The Chartered Institute of Marketing

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The Chartered Institute of Marketing

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What makes a brand successful? We will explore this question considering the brand planning process and case studies of contemporary brands from different sectors. The workshop will focus on the brand audit, brand positioning and developing brand programmes. We will review the different...

eCornell

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The Chartered Institute of Marketing

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Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a...

INSEAD Business School

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Marketing in a globalised and digitised world Marketing is globalised; marketing is digitised. The days of isolated or shielded markets – closed to foreign suppliers or competitors – are no more. All companies now operate in an international environment where customers can be scattered around...

Oxford Management Centre

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Building Lasting Value in the New Social World This Oxford Management online training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different...

The Chartered Institute of Marketing

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Every successful organisation requires a differentiating marketing and brand strategy to deliver growth in a competitive and uncertain environment. This online course is for anyone looking to develop as a business thought leader and strategic marketer capable of responding to changing business...