Courses similar to Key Account Management (Indian Institute of Management Calcutta)

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MCE

4,183 USD

In many companies 80% of sales is coming from 20% of the customers. However, are they contributing 80% of the profits? If not, a Key Account Management (KAM) approach may well be the only solution to solve this dilemma. KAM is not a sophisticated sales technique; it is an integrated company...

Oct 25—27, 2021

3 days in Frankfurt, Germany

4,183 USD

The Chartered Institute of Marketing

1,415 USD

This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Using their own customers as case studies, participants establish how ‘best practice’ principles can be applied to managing...

Aug 16—17, 2021

Online course

1,415 USD

Cranfield School of Management

6,018 USD

Cranfield's proven process for managing key accounts profitably. We have taken the lead in Europe for key account management research. For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). We are confident that no other programme...

Oct 13—15, 2021

3 days in Cranfield, United Kingdom

6,018 USD

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Lagos Business School

601 USD

Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to...

Jul 27—Aug 13, 2021

Online course

601 USD

Irish Management Institute

2,516 USD

Keep your star clients happy. Learn the strategies and techniques to retain and grow customers. Why choose this programme? Managing and developing key accounts is of vital importance to the health of every organisation. It pays to pay them attention. On this three-day programme, you...

Oct 18—20, 2021

Online course

2,516 USD

Kelley School of Business

3,200 USD

A Strategic Approach to the Selling Process Whether you pursue a career in sales, management, finance, entrepreneurship, education, medicine, etc., the argument will be made that everyone sells; thus, everyone needs to learn how to sell. The Professional Sales Certificate Program is taught by...

Aug 30—Dec 17, 2021

Online course

3,200 USD

The Chartered Institute of Marketing

673 USD

This practical one-day workshop covers the essential knowledge needed to select the right key accounts in which to invest your time and resources. It identifies the optimal strategies through which key business can be won, protected and grown, and enables development of a strategic plan of action...

Oct 5, 2021

Online course

Rotterdam School of Management

3,759 USD

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer...

Nov 1—3, 2021

3 days in Rotterdam, Netherlands

3,759 USD

The Chartered Institute of Marketing

673 USD

Account Based Marketing (ABM) is one of the most successful B2B marketing strategies in today’s disrupted and increasingly competitive marketplace. This interactive one-day workshop shows how ABM can help you systematically target, develop and win accounts that match your ideal client or customer...

Aug 11, 2021

Online course

University of Houston-Clear Lake

995 USD

One of the more critical classes for all manager and buyer's to have is an understanding of the legal aspects of purchasing. These include the various Terms and Condition employed by both buyer and sellers in both initial offers and concluding in a purchase transaction. This session will assist...

Dec 13—14, 2021

Online course

995 USD

How can we help you?

For individuals

  • Analyze individual requirements
  • Provide relevant program recommendations

For corporate customers

  • Development of a customized program
  • Selection of educators with online teaching experience
  • Deployment of a customized LMS