Courses similar to Brand Performance (The Chartered Institute of Marketing)

Rutgers Business School

Mini-MBA Brand Development & Marketing Communications

Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a...

The Chartered Institute of Marketing

Sustainable Brand Strategy

Trust is the bedrock of a brand’s value and is built on what customers know, feel, see and hear about an organisation, product or service. In an era of fake news, trust is in short supply and stakeholders are consciously choosing brands for their ‘Corporate Social Responsibility’ (CSR) and...

School of Hotel Administration

Digital Marketing 360

As the digital marketing landscape continues to grow and evolve, it can be challenging to prepare to pivot your strategies to adapt to a rapidly changing environment. From AI, to data privacy, to influencer marketing, the Digital Marketing 360 certificate program is designed to help you...

Cambridge Judge Business School Executive Education

Strategic Branding 2.0 – the Cambridge Approach

Building a brand A strong brand is one of the primary strategic assets for firms. Building a brand is therefore a central component of any firm’s marketing strategy and marketing management. Further, branding is not just the preserve of the Marketing department. All areas of the organisation...

Oxford Management Centre

Market Leadership & Marketing Strategies

Designing winning marketing strategies that take account of employees’ capabilities, customer needs, competitor behaviours, marketplace changes and global opportunities is a challenge for business leaders. In this seminar we examine how to determine which competitive position an organisation is...

Rotterdam School of Management

Corporate Branding

Corporate branding defines what the identity of your brand is: What makes it unique and sets it apart from the competitors? What is the core narrative you want to convey? Why should your employees and stakeholders be proud of building long-term trustful relationships with your company? Corporate...

Nanyang Technological University Centre for Professional and Continuing Education

Digital Marketing - Gaining Customer Insights With Digital Marketing Analytics!

Oxford Management Centre

Strategic Brand Development and Performance Management (dubai, Online)

The power of brands has increased enormously in the past 25 years – Apple®, Google®, Microsoft®, Amazon® and Facebook® have combined annual revenues in excess of $800 billion and previously defunct brand names such as Blaupunkt® and Akai® have been revived – because brands sell products and...

eCornell

Social Media Marketing

Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that...

eCornell

Brand Management

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an...