Courses similar to Brand Performance (The Chartered Institute of Marketing)
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Found 999+ courses
Rutgers Business School
3,495 USD
Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a...
Sep 29—Dec 22, 2022
Online course
3,495 USD
The Chartered Institute of Marketing
719 USD
Trust is the bedrock of a brand’s value and is built on what customers know, feel, see and hear about an organisation, product or service. In an era of fake news, trust is in short supply and stakeholders are consciously choosing brands for their ‘Corporate Social Responsibility’ (CSR) and...
Sep 19, 2022
Online course
719 USD
School of Hotel Administration
7,900 USD
As the digital marketing landscape continues to grow and evolve, it can be challenging to prepare to pivot your strategies to adapt to a rapidly changing environment. From AI, to data privacy, to influencer marketing, the Digital Marketing 360 certificate program is designed to help you...
Online course
7,900 USD
Cambridge Judge Business School Executive Education
2,814 USD
Building a brand A strong brand is one of the primary strategic assets for firms. Building a brand is therefore a central component of any firm’s marketing strategy and marketing management. Further, branding is not just the preserve of the Marketing department. All areas of the organisation...
Nov 1—4, 2022
Online course
2,814 USD
Oxford Management Centre
5,950 USD
Designing winning marketing strategies that take account of employees’ capabilities, customer needs, competitor behaviours, marketplace changes and global opportunities is a challenge for business leaders. In this seminar we examine how to determine which competitive position an organisation is...
Aug 22—26, 2022
5 days in Istanbul, Turkey
5,950 USD
Rotterdam School of Management
3,065 USD
Corporate branding defines what the identity of your brand is: What makes it unique and sets it apart from the competitors? What is the core narrative you want to convey? Why should your employees and stakeholders be proud of building long-term trustful relationships with your company? Corporate...
Dec 12—14, 2022
Online course
3,065 USD
Nanyang Technological University Centre for Professional and Continuing Education
1,125 USD
Sep 15—16, 2022
2 days in Singapore
1,125 USD
Oxford Management Centre
1,100 USD
The power of brands has increased enormously in the past 25 years – Apple®, Google®, Microsoft®, Amazon® and Facebook® have combined annual revenues in excess of $800 billion and previously defunct brand names such as Blaupunkt® and Akai® have been revived – because brands sell products and...
Oct 3—4, 2022
Online course
1,100 USD
eCornell
3,600 USD
Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that...
Online course
3,600 USD
eCornell
3,600 USD
Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an...
Online course
3,600 USD