Courses similar to Brand Management (London College of Fashion)

The Chartered Institute of Marketing

Strategic Brand Management

A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation. Delegates will consider...

Columbia Business School

Brand Leadership in a Post-Pandemic World

A brand is a pivotal strategic and financial asset for any organization. In Brand Leadership: Strategy, Management, and Performance, you will learn how to build a strong brand identity, a superior brand experience, and lasting brand loyalty. You will be able to differentiate your brand from the...

The Chartered Institute of Marketing

Brand Identity

An effective brand identity communicates how an organisation, product or service wishes to be perceived. An Identity system is essential for both differentiation and authentication and positions the brand in its marketplace. Learn with practical exercises and world-class examples, how to...

Rotterdam School of Management

Corporate Branding

Sustained profitable growth is the main objective for most companies. However, corporate brands face many challenges, such as emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from consumers and stakeholders for brands to behave more...

Schulich Executive Learning Centre

Strategic Branding in the Digital age – Building, Communicating, and Revitalizing Your Brand

Research shows that a strong brand can contribute up to 80 per cent to overall sales. This world-class program gives you the skills to contribute meaningfully to ongoing marketing decision-making and the strategic branding of your organization’s products and services. Whether you are in...

The Chartered Institute of Marketing

Managing the Brand

Effective brand management is key to a successful business and reputation. In the current context, businesses need to develop and maintain clear brand priorities to reduce business risk. This course takes you on an engaging journey through best practice in brand management; providing a...

London College of Fashion

Luxury Brand Management

How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online course will equip you with the fundamental knowledge and understanding you will...

Vlerick Business School Executive Education

Brand Management

Brands are finding it increasingly difficult to secure consumer loyalty when facing oversupply and mature markets. So, how can you make sure that your brand will stand out? You will face many challenges: digitalisation, information overload, social responsibility and the consumer’s increasing...

Oxford Management Centre

Strategic Brand Management

The power of brands has increased enormously in the past 25 years, Apple®, Google®, Microsoft®, Amazon® and Facebook® have combined annual revenues in excess of $800 billion and previously defunct brand names such as Blaupunkt® and Akai® have been revived – because brands sell products and...

eCornell

Brand Management

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an...