XMKT-717 web and Mobile Design and Usability
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To say that web design has evolved over the past five years would be an understatement. The introduction of HTML 5, responsive web design for mobile platforms, changes in design paradigms, and a shift from on-premise to software-as-a-service platforms have left many marketers behind. This course is designed for students to examine the fundamentals of web design usability with a keen focus on current and emerging trends.
Upon completion of this course, successful students will be able to:
- Explain core concepts of user centered design for websites and mobile applications
- Explain core concepts information architecture and user data storage
- Apply components of the user centered design strategy and document functional user requirements
- Create a demo application that applies principles of user centered design
- Identify core components of a measurement strategy to evaluate user engagement
NICF- Designing Cloud-enabled Mobile Applications
Mobile devices have become the essential delivery platform for business. Businesses recognise that mobility solutions are becoming their main channel when reaching out to their employees, customers and partners. The driving forces include improving internal communication, boosting customer retention, increasing speed of decision-making, reducing costs, improving efficiency and acquiring new customers.
Therefore, we are convinced that mobility is the way of life. The question is how to extend our enterprise services onto the mobile platform. There is already a set of existing mature and stable enterprise web applications. However, do we duplicate the services onto the mobile platform? Do we redesign part of or all of the applications? Or do we simply make our web applications adaptable to the mobile browser? There is also a need to decide which mobile platform to adopt - mobile web or native app, as well as which backend solution platform is most suitable and affordable.
This course aims to equip the participants with knowledge in designing mobile enterprise solutions, evaluating mobile development technologies and identifying security concerns pertaining to mobile enterprise solutions. With this knowledge, the participants will be able to evaluate their existing suite of traditional and web application, and redesign them for the mobile platform. They would be able to compare and contrast different mobile development technologies and select the appropriate one for their organisation, based on their needs.
The course will be conducted with a significant proportion on the hands-on workshop, which will walk participants through topics like mobile application design, development platform evaluation and security consideration. It will deepen the participants' understanding of how to apply the unique characteristics of mobile solutions in an enterprise environment.
This course is part of the Software Engineering & Design Series offered by NUS-ISS.
At the end of the course, participants will be able to:
- Transform their existing enterprise solutions and extend them onto the mobile platform with consideration of mobile user experience
- Assess the suitability of different mobile application development platforms
- Design mobile applications with consideration of security
What Will Be Covered
- Characteristics of mobile- and iOT-enabled applications
- Mobile application design with consideration of user experience and mobile user interface design
- Mobile application development consideration
- Mobile application security and testing consideration
Lectures and workshops
Who should attend
This course is for:
- Business analysts, system analysts, users and product owners who are involved in defining and designing enterprise solutions with mobile and iOT capabilities
- Project managers and project leads who need to evaluate and deliver mobile enterprise solutions
- Application developers who need to evaluate development platforms and understand security concerns when designing mobile applications