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About the course
This course is designed for public affairs professionals who need to plan strategic communication programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communication plans, with a particular emphasis on social media.
Upon completion of this course, successful students will be able to:
- Identify important aspects of developing a strategic communication plan for their organization
- Organize a consistent organizational message across multiple media outlets
- Prepare a complete strategic communication plan that incorporates specific organization goals and context
- Implement a strategic communications plan