XCPD-581 Strategic Communication Planning

School of Continuing Studies

What are the topics?

School of Continuing Studies

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

About the course

This course is designed for public affairs professionals who need to plan strategic communication programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communication plans, with a particular emphasis on social media.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Identify important aspects of developing a strategic communication plan for their organization
  • Organize a consistent organizational message across multiple media outlets
  • Prepare a complete strategic communication plan that incorporates specific organization goals and context
  • Implement a strategic communications plan

XCPD-581 Strategic Communication Planning at School of Continuing Studies

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.