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About the course
Project managers today are managing the delivery of “products.” Project management is not the same as “product management.”
Most organizations use these terms synonymously, but they are different.
Project management focuses on developing and managing to a plan; project management focuses on managing costs, schedule, risks, communications, and other knowledge areas outlined in the PMBOK.
Product management emphasizes delivering something to a user that satisfies a want or need; product management focuses on researching user needs, excellent design, features and functionality, and minimum viable products (MVPs).
Product management is emerging as a new formal discipline at many organizations. This class is relevant to both private sector project managers and government project managers.
At the completion of the course, a successful student will be able to:
- Understand the difference and relationship between project management and product management
- Understand lean startup principles
- Develop a minimum viable product (MVP)
- Conduct user research and usability testing on products
- Apply design thinking and agile methods to a product
- Design effective reports