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Asper School of Business

Writing With Impact: a Course for Business Leaders

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Description

Leadership requires the ability to motivate, inspire, justify and clarify through writing that connects and compels. This course is customized to teach business leaders to write with purpose and impact, in a manner that will move readers to action. You will learn to approach writing with a new attitude, focusing on being direct and honest with – and relevant to – your readers. Take your writing to the next level with these easy-to-adopt writing techniques.

Why This Program?

You will learn to be a more powerful communicator and develop the skill to create writing that is direct, exciting and compelling. This program provides the tools you need to communicate simply and effectively, as well as master techniques to manage the challenges of communicating in writing. Through this program, you will learn to:

  • Discover your authentic writing voice
  • Put your readers first
  • Make plain and direct writing exciting and compelling
  • Use mindfulness to banish writer’s block
  • The art (and heart) of persuasive writing
  • Break bad news boldly
  • Offense-proof your writing
  • Use storytelling to make a lasting impact

Who should attend

This program is ideal for managers or executives who are in a leadership position and want to improve their writing skills.

Experts

Now enjoying his third decade in the communications field, John Danakas has written in almost every imaginable medium and form, from journalism to public relations, fiction to fantasy. He has had seven books published, all for young readers, and earned numerous writing awards locally and national...