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European School of Management and Technology

Winning With Business Strategies

Oct 23—25, 2019
3 days
Berlin, Germany
EUR 3900 ≈USD 4303
EUR 1300 per day
Oct 21—23, 2020
3 days
Berlin, Germany
EUR 3900 ≈USD 4303
EUR 1300 per day

How it works

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Description

Designing a competitive strategy to drive business activities in new and established companies.

Strategy and strategic thinking are core elements of business success – in fact, a strong strategy sense is among the most important skills an executive can have. As competitive pressures grow across unpredictable markets and new business models transform companies, these capabilities become more vital than ever, leading to a critical set of questions, such as: Which are the best instruments for understanding an organization’s competitive environment and ability? Where can we find strategic opportunities in an increasingly globalized marketplace? Which strategies are likely to succeed, and which ones face the greatest implementation hurdles?

But the key question is: How to design a competitive strategy capable of driving an organization’s business activities in the right direction and manage both mature business lines and new enterprises?

Key benefits

  • sharpen strategic acumen
  • learn how to apply strategy, both to theindividual role in the company and to the entire organization

Key topics

  • Proactively assessing the competition in an industry as well as their actions and reactions
  • Thinking like a strategist and analyzing strategic options
  • Designing and formulating competitive strategies
  • Business planning for both mature business lines and new enterprises
  • Sustaining your competitive advantage
  • Managing the low-price competition
  • Capitalizing on new opportunities for product innovation
  • Convincing organizations that they need strategic transformation

Who should attend

Managers involved in strategic decision making and implementation.

Experts

Professor Olaf Plötner is the dean of Executive Education at ESMT. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. Olaf's current research and teaching focus on strategic management, industrial market management, and sales manage...
Harald Hungenberg studied business administration at Justus Liebig University Gießen and at Massachusetts Institute of Technology, Cambridge, USA, from 1982 to 1988. He then worked as a research associate at the Institute for Corporate Planning (IUP) Gießen/Berlin. Between 1990 and 1993, he was a...

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Next dates

Oct 23—25, 2019
3 days
Berlin, Germany
EUR 3900 ≈USD 4303
EUR 1300 per day
Oct 21—23, 2020
3 days
Berlin, Germany
EUR 3900 ≈USD 4303
EUR 1300 per day

How it works

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