Available dates

Dec 9—13, 2019
5 days
Indore, India
INR 66000 ≈USD 922
INR 13200 per day


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About the course

The business world is about the survival of the fittest. While firms strive to create, communicate and deliver value for their chosen customers. Successful firms are expert at doing it better than their competitors. As such, conceptualizing, formulating and executing a sound competitive strategy is possibly the most important ingredient of a firm’s success. This requires firms to anticipate and evolve with customer needs and to keep an eye on competitors while working on a winning strategy.

This program helps participants sharpen their analytical acumen, analyse data and formulate and implement strategy that ensures long term success for the firm. It is oriented towards developing insights that help participants differentiate their firms from competitors, capitalize on strengths and provide consistently better value to customers than the competitors

This programme uses a mix of case analysis and a competitive simulation to develop insights related to competitive strategy. This program helps to develop analytical skills as well as skills related to formulation and implementation of marketing strategy in competitive environments. This programme will simulate a real business environment and the participants will manage individual companies for which they will design the marketing strategy in light of the evolving environment, and dynamic actions by the competitors.


This course aims to develop participants’ skill in formulating and implementing marketing strategy, in a competitive environment. The course has multiple objectives

  • To help develop analytical abilities of the participants to help them analyse business markets better.
  • To help participants formulate a strategy based on data driven consumer insights
  • To help participants analyse internal skills, evolving consumer needs, synergy with R&D/Innovation, manufacturing and sales to do navigate their company’s strategy.
  • To implement this strategy for the long term benefit of the company.

Who should attend

The programme is suited for managers in firms that are in a competitive environment. It caters to middle and top level managers in strategic roles or those who expect to move soon to strategic roles. It is especially useful to those in marketing, brand management and planning roles. In terms of sectors, it will be useful to managers in B2C domains in consumables, durables as well as services (hospitality, telecom, health care etc). For managers in B2B domains it will be useful in developing a strategic approach to business. It will also be useful to those in consulting and general management. Finally it will also be useful to market research companies to help them provide a strategic edge to their advisory functions.

Trust the experts

Sanjeev Tripathi

An alumnus of IIM Ahmedabad, Prof. Sanjeev Tripathi is an Associate Professor at IIM Indore. Prior to working with IIM Indore, Prof. Tripathi has worked at IIM Ahmedabad and MICA. Prior to his academic life, he has also worked with Nielsen, where he consulted P&G on their innovation processes...


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