Wine Marketing

University of Cape Town Graduate School of Business

University of Cape Town Graduate School of Business

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Who should attend

The course is targeted at early to mid-career wine marketers and professionals working across the wine value chain. You will benefit from this course if you are:

  • A wine marketer / brand manager
  • Wine buyers / distributors
  • A sommelier / beverage manager
  • A hospitality professional
  • A winemaker / viticulturalist
  • Entrepreneurs from across the wine value chain
  • Those looking to build a career in the wine industry

About the course

This course will teach the fundamentals of wine marketing with a strong focus on innovation. Delegates will learn wine marketing principles based on practical real-world examples taught by lecturers and industry leaders from around the world, develop sustainable solutions to marketing problems and craft a successful marketing plan. This online course is aimed at early to mid-career wine marketers and professionals globally looking to solve tactical marketing decisions and become strategic thinkers.

Module 1: Introduction to wine marketing. Adaptable understanding of marketing vernacular and concepts and their application to the wine business realm.

Module 2: Tactical marketing. Adaptable understanding, analyses and apply tactical segmentation, targeting, positioning and marketing mix.

Module 3: Value chain management and wine business models. Adaptable understanding, analyses and design of the marketing aspects of a business model canvas, value chain profile, demand models and basic financial instruments.

Module 4: Basics of social and strategic wine marketing. Develop strategic marketing thinking skills and plans, as well as incorporating social and ethical thinking in your marketing decision-making to address social justice and societal relevance.

What Will I Gain from This Course?

Delegates will be awarded a Certificate of Completion from the University of Cape Town on successful completion of the Programme, and will gain:

  • A fluency and understanding of the language of marketing
  • The ability to make critical and informed pricing, targeting and market positioning decisions.
  • Advanced business know-how and practical skills ranging from business planning to strategic marketing and sales
  • The ability to craft authentic brand experiences and communities
  • An insight into marketing strategies that balance social and economic purposes.
  • The ability to formulate an effective marketing plan for a wine business
  • An opportunity to network with like-minded professionals and leading personalities in the global wine industry
  • An opportunity to be part of building a transformed wine industry

What does the Course Focus on?

This course focuses on societally relevant marketing innovation in the wine industry using practical applications based on real-world examples.

Experts

Jonathan Steyn

Strategic marketing, business collective strategy and collaboration, innovation, wine business management & wine business education, international trade, management and organisational studies, hospitality leadership, wine tourism, business model formulation, consumer behaviour & brand str...

Wine Marketing at University of Cape Town Graduate School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

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Read more about Strategy

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